There has been a great deal of discussion over the top three ranking factors ever since it was confirmed that links, content and RankBrain were the top three. And there has been some more information about those factors and the various weights they may have in recent Twitter discussions too. At State of Search this […]
Archives for 2017
Google Adds Audience Reviews to Movie & TV Show Knowledge Panels
Google has made another new addition to the knowledge panels displayed for television shows and movies – user submitted reviews. These reviews, which are called “Audience Reviews” are showing up for a variety of searches that show a knowledge panel for the movie or show. Here is what it looks like, within an entire knowledge […]
Use Sitemaps for Sites With Many Hreflang Annotations
If you have a large international site that has many hreflang annotations on each page, you might want to consider moving those annotations to a sitemap instead. The question came up on Twitter about the use of multiple hreflang tags on the same URL, with an example of ten different EU countries on it for […]
Google Testing “Instant” Tag for AMP in Search Results
Google is testing a new way to let searchers know that AMP results shown are much faster than a typical web page. They have added an “Instant” tag next to the usual AMP logo for those results, instead of the usual AMP icon along with the word “AMP” next to it. Jonathan Jones spotted the […]
Bing Testing Google-Like Ads Tag in Search Results
Bing is running another test to make their “Ads” tag look nearly identical to the way Google marks up their own paid results in the search results. Here is what it looks like: It also appears in their right hand sidebar ads as well. Here is how it normally looks: While the new version they […]
Google Drops Sitelink Search Boxes from Search Results
Google appears to have dropped all sitelink search boxes from their search results. It seems to be removed from languages and country versions of Google, affecting both desktop and mobile. RankRanger spotted the drop to zero in their search result tracking tool, following two days of sharp declines in the number of sites showing them, […]
No Plans for Google to Mark HTTP as Insecure in Search Results
With Google making the push to HTTPS, there has been little to differentiate HTTP from HTTPS in the search results aside from the URL showing HTTPS in the URL line for each individual result. Chrome is also making a change in an upcoming version to flag insecure pages as such in the browser. But what […]
Google: Do HTTPS Migrations Separate From Other Major Changes
Migrating a website to HTTPS has taken increased importance this year with changes Chrome is making to flag sites as insecure. But migrating to HTTPS is a major change that can cause temporary ranking losses, which can be longer term if the site owner doesn’t follow best practices for making the site HTTPS. Some site […]
8 Marketing Dashboards and Alerts to Keep Your Team Organized
Content marketing is tough to organize. First of all, it involves a lot of creative tasks and creativity is impossible to scale. Secondly, a content marketing team is often scattered all over the country (or even all over the world) because it’s tough to keep so much diverse talent under one roof. So how to […]
Google: Rankings Should Remain Stable With HTTPS Migrations
When Google first began pushing for site owners to do HTTPS migrations, it was confirmed that it would take 3-4 weeks for rankings to stabilize after making the switch. After all, Google needs to reindex new URLs and match them with the old to transfer ranking signals. It seems Google is now handling HTTPS migrations […]