Google unexpectedly announced on Friday that they will cease the practice of scanning inboxes of their free Gmail users to target those users with personalized AdWords Ads. This move brings them in line with their popular G Suite which includes an enterprise version of Gmail which does not scan emails. Google will make the change […]
Archives for 2017
Using CAPS or Lower Case Letters in URLs for Google SEO Purposes
Many SEOs have debated over the years about whether they should ever use all CAPS, or even any capital letters, in a URL. While capital usage in URLs has fallen out of favor in recent years, some sites continue to use them exclusively. But what about the SEO impact of the choice of upper or […]
Site Moves Do Not Fix Google Panda Content Issues
If you are suffering from Google Panda, Google’s quality content algo, fixing the content is the only way to get that content ranking higher in the search results. And one thing that definitely won’t fix the issue is simply doing a site move. Gary Illyes from Google made a comment on Twitter specific to Panda, […]
Google Maps Soliciting Location Information in Organic Search Results
Google is testing an interesting way to get data for Google Maps. When doing a search query – and a query that seemingly has nothing to do with local or location – Google will display a map with a pin and ask the searcher if they know what is located at the location marker. Here […]
Google’s Fred Update is Not an Updated Panda Algo
Google’s Fred update, the update encompassing many updates that SEOs have seen in fluctuations in the search results is still a hot topic. Fred, which we know is a quality related update, was discussed by Gary Illyes from Google at last week’s SMX Advanced. Illyes confirmed one thing that some SEOs had pondered about the […]
Google to Continue Showing Featured Snippets with Images from Second Source
Over a year ago, we first started noticing Google showing featured snippets with one source for the snippet itself while using a second source for the image. Earlier this year, Google began to increase the likelihood of this happening, resulting in some upset webmasters who claimed the featured snippet, only to see a competitor’s thumbnail […]
Google Ignores Paid Links from Major Publications
It has been a well known secret that some major publications, such as Forbes and Huffington Post, have authors who are using their status as a regular contributor to make money on the side by adding paid links within their articles published on those sites. And those authors make pretty good money from them, as […]
Google Launches New Vehicle Ad Carousel in Mobile Results
Google AdWords is testing a new dramatic style of AdWords ads on mobile, and these are a new image carousel style that are extremely eyecatching within the automotive vertical. They feature a large image carousel, sitelinks and the ad title and URL. Here is what it looks like: The sitelinks style at the bottom scroll, […]
No Google Plans for a Featured Snippet Specific Meta Tag
While many SEOs are trying to earn featured snippets for their sites in the search results, there are some SEOs who don’t like their content featured in the featured snippets by Google, especially when the answer is fully displayed in the search results. Currently, there is the nosnippet meta tag, but this isn’t the right […]
Google’s Page Speed Ranking Boost Acts as Tie Breaker in Search Results
We have long known that Google has a ranking boost associated with page speed. We also know that it tends to impact sites more negatively, where the page speed algo will not rank exceptionally slow sites as well, when there are other sites with a better user experience with load times. And it is a relatively […]