Google began testing a format in the local knowledge panel back in 2015 that would allow searchers to book an appointment. Google has a new version they are now displaying in the knowledge panel that is much more prominent to searchers and likely will lead to an increase in bookings. There are two versions Google […]
Archives for August 2017
Google Adds AdWords Ads in Local Knowledge Panel in Test
Google is now adding AdWords ads directly into the local knowledge panel in a new test in the Google search results. The ads appear immediately below the business description, and before it lists relevant information such as location, address and hours in a test Google is running in the search results. This is a huge […]
Google Sends “Violating Ad Experiences” Violation Notices to Site Owners
Google has begun sending out a new warning related to the Ad Experience Report added earlier this year. The violation notices warn of specific infractions related to the Better Ads Coalition with the way site owners have implemented ads on both desktop and mobile sites. This new violation does require site owners to file a […]
Google: Microsites versus One Larger Site for SEO
There are many differences of opinions over the value of creating one larger site versus multiple smaller ones from an SEO perspective, with both techniques being successfully used. However, it really comes down to execution and how well someone can create quality microsites versus the value of a single larger site with the potential for […]
Site Navigation & Google SEO
Site navigation is one of those areas that has many facets of importance when it comes to both SEO and usability. A good site navigation makes it easier for Google to crawl and index a site, but it also needs to be usable for visitors to the site, since many use that same navigation to […]
Google AdWords Beta Feature Creates New Ads… & Auto Enables Them
There is a new Google AdWords beta that is causing some concern among advertisers – namely that Google will suggest new ads to run that it feels will perform well. But if the advertiser doesn’t respond to those suggestions within 14 days, instead of removing them, Google will instead automatically enable those ads and start […]
Google Testing Review Snippets in Local Pack in Search Results
Google is testing a new feature that would show partial review snippets within the local pack. The snippets show up both in the regular local pack as well as once someone clicks the “more places” to view the longer list of local businesses. When the test is active, it shows a short snippet from one […]
Browser Type and Its Impact Google Search Rankings
Does your site rank better or worse based on which browser someone is using when they search in Google? Do algos impact sites differently in different browsers? What about mobile browsers? Or does Google not take browser differences into account when deciding to rank sites. The question came up in the most recent Google Webmaster […]
Google Adds Autoplay Video Preview Clips to Search Results
Google is adding autoplay video previews to the Google search results when someone does a search that includes video results. The preview is a six second clip taken from the video, and is played without sound. Google has already begun showing previews to some users for those on the Google app for Android as well […]
Cloudflare Credentials Stolen in Web Developer Chrome Extension Hack
In July, it became known – and noticeable to users – that the popular Chrome Web Developer extension had been compromised. Suddenly malware ads that were being served up in places such as the Google homepage and Google search results, where there obviously shouldn’t be any ads of this type. The developer issued a fix […]