Using nofollow on internal links has been a technique to silo pages within a site for crawl budget reasons. A site owner will nofollow all links to lesser important pages while using followed links on those pages considered more important. The hopeful end result is that Google crawls those more important pages more frequently, while […]
Archives for April 14, 2017
Title Tag Keywords in CAPS Do Not Impact Google Rankings
If you are using CAPS in your title tags, either to highlight keywords or perhaps to follow brand guidelines, you do not need to worry about incurring the wrath of Google for it. There is no penalty or ranking issues with the use of caps. The question came up on Twitter. @mishasilin NO — Gary […]