Yesterday we posted about Google testing the breadcrumb version of the URL above the title tag in the mobile search results. It appears that this same test is also implemented for AdWords ads too, which could significantly affect the CTR of these ads, especially those whose landing page URL might not seemingly match the query, […]
Archives for March 2017
Google Testing Breadcrumb URLs Above Titles on Mobile Search Results
Google is testing a new variation of the mobile search results, this time highlighting the breadcrumb styled URL which appears above the title tag. Normally, Google places the URL below the title. Paul Shapiro spotted the test, here is what it looks like: This is interesting for a few reasons. The first is that Google […]
Google My Business Showing Business Area Served in Knowledge Panel
Google My Business is testing a new feature in the knowledge panel for businesses to show an area served by the business. This could be related to businesses that serve an area larger than a city or town. Here is what it looks like on desktop: And on mobile. When you look at the area […]
Google Home Services Ads Adds Local Service Areas Map to Search Results
Google Home Services Ads has undergone yet another redesign. This time, they are highlighting the specific service areas that each individual business covers with a map shown right in the search results page. Here is what it looks like: And the map changes as you click other businesses in the Home Services Ads local ad […]
How Google Chooses “People Also Search For” in Knowledge Panels
For many brands and businesses, Google shows a “People Also Search For” carousel that appears at the bottom of the search results. And for many of these, the businesses or brands that Google selects to show in the carousel are direct competitors. But how does Google select which ones are related to the business to […]
Google’s Algo Removes Some Site’s Search Results Pages from Index
Gary Illyes from Google revealed some interesting insights into site’s search results pages and the Google search results – Google’s algos can automatically detect some search result pages from a site’s own internal search engine and automatically remove them from Google’s search results. Getting a site’s internal search results pages indexed into Google’s search results […]
Google Mobile First Index: Page Speed Included as a Ranking Factor
During yesterday’s Mobile First session at SMX, Gary Illyes from Google discussed page speed and how it would be incorporated into mobile first. Google has now said that they will be including mobile page speed in the upcoming mobile first indexing change, the first announcement that it would be a factor. And they are hoping to […]
Mobile First Index: Google Aiming for Quality Neutral Launch
Gary Illyes from Google spoke at SMX West yesterday about the upcoming mobile first index that is currently being tested. One thing he said is that they are aiming for a “Quality Neutral” launch. What does “Quality Neutral” mean? It means Google doesn’t plan to launch it until they feel the search results will not […]
Google Sending “Safe Browsing Policy Updates” to Previously Hacked Sites
Had a hacked site that Google alerted you to in the past? Google is sending out “Safe Browsing Policy Updates” notices to site owners who have had their sites hacked previously. The notices do not seem to be triggered by any current issues on the site, but seem to be serving as a reminder to […]
Google Adds AMP Carousels to “People Also Search For” Drop Downs
Google has added new AMP carousels into their “People Also Search For” on mobile. The carousels are hidden until somone clicks to expand one of the options shown. Here is what it looks like: When you expand a second one, it will automatically close the one you already expanded. Each carousel has a handful of […]