There has been a lot of discussion recently about Google Panda recently and how frequently it is updated now that it is a core ranking signal. While Gary Illyes confirmed that Panda is not real time, there wasn’t any specifics given about how frequently it updates, only that what we have been seeing fluctuating in […]
Archives for 2016
5 Great Ways to Customize Your SEM Ads to Your Audience
The power of search ads is often cited as being able to cater messaging and your keyword set to the intent of the user. This is true but there is another powerful element we can leverage in addition to knowing the likely user intent: ad customization based on the broader context. The exact moves you […]
Second Generation of Sharing: Interview with Ed Haslam, CMO ShareThis
Yesterday, we looked at Unruly’s list of the 10 most-shared Super Bowl ads of all time. Today, let’s listen to what Ed Haslam, the CMO of ShareThis, has to say about the state of digital sharing. Greg Jarboe: I read recently that you think that think that the social data industry is right on the […]
Google Cache Switching to HTTPS For Secure Sites
If you view a Google cache of a website that is on a HTTPS URL, Google is starting to serve those cached pages under a secure connection. This means if your website is HTTPS, if someone views a cache of your page, that cache will now be served through a secure connection HTTPS URL to […]
Recent Google Core Search Update Brand Keyword Related?
Now that the drama over “it must be Penguin!” and “it must be Panda!” has died down, we are finally hearing some more specifics about what people are seeing in regards to the recent core search results fluctuations that have been going on for just over a week. There were definitely signs that these changes […]
Google Now Testing “What’s Hot” & “Nearby” in Search Drop Down Box
Google is testing some new options in Google Now that show up when a searcher goes to start a search using Google Now on mobile. While we are used to seeing recent searches and another link to go to more recent searches, two new options have shown up – “What’s Hot” and “Nearby.” Here is […]
3 Tips for Creating More Effective Online Ads
If you’re interested in getting more traffic to your website or growing your business’s online community, a great way to accomplish this goal is to run online ads. There are many places and formats in which you can run ads, including platforms like Google AdWords. However, there is a lot more to running ads than […]
Google Testing Blue Stars in Search Results for Reviews & Ratings
Google periodically tests different colored stars in their search results. While we have seen variations of yellow and orange, Google has also tested teal, green and red colored stars as well. And now they are testing blue stars. Ramesh Singh shared this screenshot of bright blue stars. The screenshot shows recipes with the blue review […]
Unruly Shares List of 10 Most-Shared Super Bowl Ads of All Time
As we saw a year ago, different metrics can produce different lists “the top 10 Super Bowl ads.” But one of the methodologies for evaluating video performance that has a lot of merit is the number of times content has been shared on Facebook, Twitter and in the blogosphere. This avoids the whole debate over […]
Google Search Algos Are Same Worldwide, Not Country or Language Specific
The question came up in yesterday’s hangout about whether Google’s search algos, including Panda and Penguin, were applied differently depending on the location or language. John Mueller from Google responded that they are the same, but detailed the things that can be influenced by the country and/or language. For the most part, our search quality […]