Bing seems to be testing an oversized title tag in the search results, one that makes the listing that use it much more noticeable in the search results. Here is how it looks: What is really noticeable is that the first result isn’t even matching the entire query. So Bing isn’t supersizing the title of […]
Archives for 2016
Google Showing Mini Reviews in Local 3-Pack in Search Results
Google is testing showing a single line from a Google+ review in a business’ listing within a 3-pack in the search results. The review features a short amount of text from the review and the icon of the reviewer. Here is how it looks: Dr. Pete Meyers from Moz was the first to notice the […]
Updated Google Quality Rater Guidelines: No More Supplementary Content, Emphasis on E-A-T
Here we go again! A brand new version of the Google Quality Rater Guidelines has been released. With this version we see some interesting changes. Most noticeably is the de-emphasis of supplementary content, surprising since previous versions have stressed the importance of the additional supplementary content there is on the page – or the negative […]
Google My Business Local Ranking Factors for 3-Pack
Google My Business has updated their “Improve Your Local Ranking on Google” page for local businesses. While there has been a lot of speculation and reverse engineering, this seems to be the first time they have given official guidance on ranking in the local 3-pack. According to Google, they determine local rankings based on 3 […]
CRO: Frame Your Customers’ Choices to Maximize Revenue
When considering Conversion Rate Optimization (CRO) and building a customer’s path to purchase from first ad experience through to ordering, there is one layer of the process that can often be neglected and, for sites with many product choices, it can mean the difference of huge amounts of revenue. Amazon.com is a site that seems […]
Google Changes Sign In Flow for Leaving Local Business Reviews
Google has changed the login flow for those users who are not signed into a Google account but are trying to leave a review for a local business in the local knowledge panel. And it seems the change was likely made to combat pop-up blockers. Conrad O’Connell spotted the change and created this GIF of […]
Google Showing Recipe Videos in Recipe Carousels in Search Results
Short recipe videos are becoming increasingly popular, especially on Facebook where these videos – which can be viewed without sound with subtitles – are constantly being shared. Google is taking advantage of the popularity of recipe videos and are now showcasing them in their recipe carousels too. Here is an example: And while Google has […]
Advertisers Can Opt Out of Any Bing Ads Annotation
Not happy with how some Bing Ads annotations appear in your Bing ads in the search results? Or are concerned with ad annotation overload with your ads? Bing now supports the ability for advertisers to opt out of any of the annotations. If there are specific annotations you don’t want running for your ads, because […]
Accelerated Mobile Pages (AMP) – What You Need to Know
Accelerated Mobile Pages (AMP) – what you need to know Google’s Accelerated Mobile Pages or AMP is one of the hot topics SEOs have to face this year. AMP allows faster page load times even in areas with slow internet access. But this comes at a price: Currently, the function set AMP offers is limited […]
Google AdWords New Auto Ad Unit With Sponsored Local 3-Pack
Google AdWords is launching a brand new ad format exclusive to OEM automotive advertisers in the US. The new ad unit is the first of its kind to use swipeable imagery, allowing advertisers to showcase a vehicle while still keeping the other important text information on the screen. The ads are in two variations – […]