Bing Ads has released a nice added functionality. Bing Ads has announced that advertisers can now copy and paste keywords and ads directly into Bing Ads. Are you one of the many advertisers with similar ads and keywords across different campaigns in a single account? Ever find yourself wishing you could just copy and paste […]
Archives for 2016
Google Testing Product Listing Ads With 3, 4 or 6 Products at Top of Search Results
Google seems to be testing Product Listing Ads in sizes other than the usual lines of 5 products at the top of the search results. Now, they are running PLA units with 3, 4 or 6 individual products instead of the usual 5. Normally if Google is has fewer than 5 products to display, it […]
Local Businesses: How Google Displays Search Analytics Data in Search Console
There is a great deal of data within Google Search Console for local businesses. But because a local intent query can often result in one business URL being displayed multiple times on the same result page and in various Google features, there has been some confusion about how Google displays this kind of information in […]
Google Search Analytics Updates Clicks & Impressions; Sites With Apps Affected Most
Google has made another change to their Search Analytics in Google Search Console, specifically with how Google is accounting for clicks and impressions. The date of the change was actually April 27, 2016. John Mueller posted about it on Google+: As a result, you may see a change in the click, impression, and CTR values […]
Voice Search: Google Considering Search Analytics But Length of Queries Problematic
Many site owners would love to see more data being separated in Google Search Console. One of the requested ones is splitting out AMP and splitting out voice search queries is another. The question came up in last week’s Google Webmaster Office Hours and John Mueller said that is something they are discussing possibly doing. […]
Crawl Frequency on NoIndex & Unavailable Pages Decline Over Time
During Gary Illyes keynote with Stone Temple one of the questions was regarding how Google handles a long term noindex on a page in regards to Googlebot crawling that page, if the crawl frequency would decline over time. Gary Illyes said that yes, they do drop the crawl frequency, not only for noindex, but for […]
Can a Noindexed Page Regain Its Former Google Rankings?
If you have a page that has ranked well for a while, that you noindexed for whatever reason, would it be able to regain its previous rankings if you then removed the noindex from the page? We have sometimes seen cases where some businesses (falsely) believe that noindexing a page is the best solution when […]
Why did Taylor vs Treadmill become a Viral Video Hit?
Most marketers would look at “TAYLOR vs. TREADMILL,” which was published to the Beats 1 Radio channel on YouTube back on April 1, 2016, and ask, “Was this just an April Fools’ Day joke or hoax?” All the video’s description says, “Distractingly good. Apple Music.” So, it’s hard to tell. But, after I saw the […]
Google Adds Comment Carousel to Popular Reddit Posts in Search Results
While we have seen carousels where Google shows multiple results from one site, they are also testing carousels displaying individual comments from a specific page. Paul Shapiro spotted the test in the mobile search results with a carousel of comments showing for Reddit. Here is what it looked like: Clicking on the “view more” simply […]
Google Testing Black Titles in Search Results
Google is going pretty bold in their latest test of colors in the search results… this time changing the titles from the usual blue to black. But there are many confused searchers as a result of this test, with many thinking they might have malware installed on their computer because the results are so different. […]