Thanks to a new mobile format launched at an event held at Cannes Lions by News Corp and Unruly advertisers can now run viewable vertical video campaigns across News Corp titles. But, with the stigma still associated with “Vertical Video Syndrome,” will they use it? Well, we’ll soon find out. The outstream vertical video […]
Archives for 2016
What is Coming to Google Search Console? Includes 90+ Days of Data
What is in the works to be added to Google Search Console? At Big Digital Adelaide, I had the opportunity to have a fireside keynote chat with Gary Illyes from Google, and one of the things I asked was what was coming to Google Search Console. He mentioned some backend things that the team was […]
Featured Snippets Reporting in Search Analytics Pipeline
Many site owners got excited with Google I/O when screenshots from Search Analytics showed featured snippet reporting in Search Console. Richard Gingras showed off the AMP reporting in Search Console which showed the addition of a few other reports, including featured snippets. At Big Digital Adelaide, I did a fireside chat with Gary Illyes from […]
Google Adds “Deal” Tag to Local 3-Pack and Local Finder Map Hotel Results
Google has added a new ad related tag to the Google Search results, this time a “DEAL” tag that shows next to hotel listings in both the local 3-pack and in the Local Finder map results page. The new tags are in green, and on the pages where these deals appear, the regular “Ads” tag […]
Site Wide Quality Score Ranking Individual Pages in Google Search Results?
We know that some algos seem to look more at an overall site while some are definitely page specific. But a question came up asking if all sites have an overall sitewide “quality score” that would directly impact rankings for the individual pages. The question: Is the overall sitewide quality score computed from individual pages? […]
Is There an SEO Benefit to Regularly Changing Footers for Freshness?
Should you change your footer text frequently in order to keep pages fresh? With the focus many SEOs have on keeping a site from becoming stale, there are many tricks SEOs use in order to make a site look fresh when it really isn’t, and changing up the footer text and/or link is one way […]
Site Recrawl Won’t Force Faster Google Panda Reevaluation
An interesting question about Google Panda came up in today’s Google Webmaster hangout, asking if forcing a recrawl of a site would cause Google’s Panda algo to reevalate it sooner. If this was possible, this could definitely speed up Panda recovery time. That said, before you get into the if it would work, there are […]
Google Adds More Comparison Reporting to Search Analytics
Good news for those who are loving the new comparison feature Google added for Queries in Search Analytics yesterday. Google Search Console has added more comparison features to Search Analytics, this time to Pages, Countries and Search Types. Site owners in can now compare two pages, countries devices or search types to see how well […]
Google Officially Changes to Green Ads Tag in Google Search Results
Searches have been periodically seeing the green “Ads” tag in the Google search results over the past couple of months, with an increase reported yesterday. Google sent a statement to The SEM Post confirming that Google is changing the color of the ads tag to green globally. We regularly test ways to improve the look […]
Google’s Search Analytics Adds Keyword Comparisons Report
Google Search Console has launched a new feature in Search Analytics, the ability to compare two search queries, and analyze various stats comparing the two queries. Jonathan Jones was the first to spot the added feature. You can choose two search queries to compare. These can be short or long tail queries, but it doesn’t […]