Google is asking searchers for features feedback on local businesses displayed in the search results, and then tag appropriate keywords associated with the business. Here is what it looks like in the local knowledge panel for a business. Google is asking: Know this place? Suggest how to describe its features and atmosphere. Searchers can then […]
Archives for 2016
Google Changes Local 3-Pack Icons for All Desktop Users
Google has made a major change to the desktop version of their local 3-pack.. It seems that the mobile icons we spotted Google testing in their local 3-pack are now permanent. These icons are the same as the ones Google uses on their mobile results, so it is yet another change Google has made in […]
AMP Now Supports A/B Testing
If you have been wanting to do some A/B testing on your AMPlified page performances, AMP is now supporting a new <amp-experiment> which gives publishers flexibility to test variations of pages. This is especially good news for those publishers wanting to monetize better as well as for advertisers that are currently testing out using AMP […]
Half of the Most Shared Olympics Ads of All Time Are From the Rio Games
Half of the top 10 most shared Olympic ads of all time come from the Rio Games. That’s according to data released this week by Unruly, which puts ads from British broadcaster Channel 4, Under Armour, Nike, and P&G in the all-time chart. Channel 4’s “We’re The Superhumans” is the most shared ad of the […]
Google to Devalue Sites with Pop-Ups & Interstitials in Mobile Search Results
Google is finally making the leap to target sites that are giving searchers a poor user experience by devaluing sites using all kinds of pop-ups and mobile interstitials – including fake interstitials. Starting early next year, Google will not rank pages with intrusive interstitials as highly as those without. And more importantly, this includes pop-ups […]
Google Dropping Mobile Friendly Tag; 85% Mobile Search Results are Mobile Friendly
Google will be dropping the familiar “Mobile-friendly” tag from all mobile friendly results when someone does a search on a mobile device. With 85% of the mobile search results are now mobile friendly, it makes sense that this move would happen to declutter the search results and leave a cleaner look. With the majority of the […]
Abusive Bots & Services Behind the AdWords Keyword Planner Data Restrictions
It appears as though we now know the reason that Google made the recent Keyword Planner Tool changes that sees some advertisers and SEOs see restricted data instead of detailed data – it was to prevent bots and other services from abusing the intended use of the Keyword Planner. In a response to multiple people […]
Google AdWords Express Adds Detailed Call Tracking, Ad Scheduling & Map Actions
Google AdWords has added multiple new features to AdWords Express to help small businesses manage and learn more about their AdWords advertising. Ad Scheduling For small businesses, many do not want to run advertising when they are not available to answer phone calls or when their business is closed. The new ad scheduling lets advertisers […]
Bing Ads Upgraded URLs Now Available for Easier Tracking Management
Good news for those Bing Ads advertisers who are reluctant to change tracking parameters. Bing Ads is now supporting upgraded URLs, which separates the landing page URL from the tracking parameters appended to the URL, so changing parameters will no longer cause any ad serving delays while waiting for the ad to be re-approved. There […]
Popular 404 to 301 WordPress Plugin Injecting Cloaked Spam Links for Search Engines
If you use the WordPress 404 to 301 plugin, you will want to remove it, or at the very least update it. Users discovered that the plugin is injecting paid links that are only visible to search engines. So a site owner visiting their site would not see anything amiss, but checking it via a […]