Want to create video ads for YouTube with a call to action instead of the usual pre-roll video ad format? Google AdWords has announced a brand new TrueView video ad that allows advertisers to include call-to-action buttons. The new call-to-action buttons can be tailored to fit the specific video ad, such as using “Learn more”, […]
Archives for 2016
Google Quietly Launches AdWords Shopping Tab Results in Ten Countries
Google has quietly launched the AdWords Shopping tab in multiple countries, ten new countries in total, featuring local results for those countries. The new launched countries include Austria, Belgium, Canada, Denmark, Mexico, Norway, Poland, Russia, Sweden and Turkey. These new countries did previously show country specific products at the top of the search results and […]
Google AdWords Keyword Planner More Transparent in Combining Search Variants
Google has made a new change to the Keyword Planner to make it much more transparent to advertisers when it is detailing search volume for combined search variants. When you search for similar keywords that Google combines for being “close keyword variations” Google now combines that data on a single line and also includes a […]
Google AdWords Removes Detailed Keyword Planner Data From All Non-Advertisers
Google has continued their removal of detailed data from search marketers. Now, all legacy accounts (even those that weren’t currently advertising but had previously advertised via AdWords in the past) now only see the general monthly search range instead of the detailed data they previously were able to see. And Google has also closed the […]
Unruly Launches Emotional Intelligence Products for Digital Advertising
Earlier this year, The SEM Post reported that video ad tech company Unruly had launched Unruly Pulse, a new dashboard that provided marketer with “emotional intelligence.” Among other things, data from the new dashboard showed that advertisers were failing to make people laugh, with hilarity one of the least common emotions worldwide. Yesterday, Unruly launched […]
Increased Googlebot Crawling Not a Sign of Google Update or Manual Action
In yesterday’s Google Q&A with John Mueller and Andrey Lipattsev, I asked a question about Googlebot suddenly increasing the amount of crawling it does on a site, when there are no obvious reasons – such as a new URL structure – for Google to do so. Is it a sign of a Google update or […]
Google Analytics Real Time Reporting Down; Fix Expected Today
If you have tried accessing Google Analytics and the real time reporting since yesterday, you have probably discovered that real time reporting is not updating. Instead, users are seeing an empty report and an error message: Google first acknowledged the issue for some users yesterday: Some users may be experiencing issues with real time reporting. […]
Is Code to Text Ratio a Google Ranking Factor?
During yesterday’s Crawling and Indexing Q&A with Google, the question was raised about whether code (actual code on the page) to text (the text content) ratio has any impact on Google’s rankings. It is something that people periodically bringing up with regards to SEO. And compounding the issue that it is potentially important is that […]
Google Warns About Followed Links in Widgets Again
Google has posted a reminder for site owners to not use widgets that have a followed link within it. Despite it being clearly against Google’s webmaster guidelines, many site owners still gain links via widgets. And regardless of the motivation, links – in widgets or just as a regular link – cannot be placed in […]
Check If Page Quality is Preventing Rich Snippets from Showing in Search Results
When a site owner implements structured data for rich snippet features in the search results, and then those rich snippets do not show up in the search results, the next step is to figure out why that is. First, when a site owner implements structured data, they should run it through the Structured Data Testing […]