Google is stepping up their local pack ads in a big way. Google is testing new 4-pack local ads, showcases up to 4 “nearby businesses” for local related mobile search queries. This is pretty significant, since it is expanding Google’s expansion into local pack style ads. But it pushes down the organic search results when […]
Archives for 2016
Google Testing Yellow AdWords Icons Again
It was a huge change when Google switched their yellow ad tags to a green one. But it seems they might not be set on keeping the green forever. Google is testing the yellow AdWords tag once again. Here is how it looks, but it seems to be the identical yellow tag they used for […]
Penguin Recoveries Have Been Rolled Out to Search Results
Waiting for a Penguin recovery? Check your analytics, as those recoveries from previous Penguin launches should have all rolled out by now. Last week, Gary Illyes from Google reported that the Penguin recoveries were rolling out, and would take a few more days to finish – a timeline which has now passed. @atmoore81 it's happening […]
IAB Report Analyzes Virtual Reality’s Potential as an Advertising Medium
Earlier today, the Interactive Advertising Bureau (IAB) and its Mobile Marketing and Digital Video Centers of Excellence released “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.” This report explores virtual reality’s promise and pitfalls as the “the next big thing” in digital advertising. Interviews with two dozen leading voices […]
Google Testing Grey Icons in Google AdWords Mobile Ads
Google is testing new grey colored icons within Google AdWords mobile ads, replacing the usual blue colored icons searchers normally see. Here is how it looks: As you can see, Google has replaced the direction icon with a new map marker in grey and changed the call icon to grey as well. Here is how […]
Google Showing Blue Pins in Local 3-Pack to Mark Higher Relevancy
Google is testing a new colored pin within the map that displays in Google’s local 3-pack. The test shows one of the icons blue, while the remaining are marked in the usual red. Here is how it looks: The reason seems to be that Google is showing blue for the result with the higher relevancy […]
Google Testing “Near City” in Local 3-Pack
Google is testing a new style of their local 3-pack, this one to show businesses that are near a certain location. Here is how it appears: And another screenshot: Sergey Alakov shared the images on Twitter. It will be interesting to see if others are spotting this test too, and if it narrows it down […]
Use Google Disavow Like Before, No Changes With Real Time Penguin
The new launch of Google Penguin on Friday does not change how site owners should be using the Google disavow tool. Some were questioning whether the changes with Penguin meant site owners would no longer need to disavow to recover from Penguin, or that they would need to use it at all going forward. John […]
No Changes to Link Related Manual Actions with Penguin Real Time Launch
Google will continue to send manual actions related to spammy links. This has not changed now that the new real-time Penguin has been released. Gary Illyes from Google confirmed it on Twitter that manual actions have not changed with the Penguin launch. @SEO @JohnMu clarification: for MANUAL ACTIONS there will be notifications, nothing changed there, […]
Google Launches Real-Time Penguin 4.0: All The Changes & Details
Google has officially launched Penguin 4.0 This new version of Penguin is the long awaited real-time Penguin that eliminates the long wait for site owners to recover if they have been negatively impacted by Penguin. Gary Illyes, part of the Google Search Ranking Team, as well as a Webmaster Trends Analyst at Google, announced the […]