Some have been wondering if Bing would follow in Google’s footsteps and do a Mobile First Index, similar to what Google recently announced. Google will be changing their desktop index to one where they index the mobile version of a website, in order to serve mobile users – which now account for more than 50% […]
Archives for November 2016
Google Testing Light Green URLs in Organic & AdWords Search Results
Google is testing yet another color in the search results, this time a light green in the URL field. Here shows AdWords with the lighter URL. You can also see that the AdWords “Ad” tag remains the same. Google doesn’t always seem to test the color of the “Ads” tag. Google has a long history […]
SEO Agency SEO Hocasi Confirms Google Penalty
One of the larger SEO agencies in Turkey has confirmed that their main site has stopped ranking for their major keywords, and it has been major news in the Turkish webmaster and SEO forums since last week. And all signs seem to point to either a link manual action (they have been subject to repeated […]
No Changes to Mobile Friendly Criteria or Ranking Boost With Mobile First Indexing
Google is keeping the mobile friendly ranking boost, which rewards mobile friendly sites with a slight boost in mobile search results, with the upcoming mobile first indexing change. Also remaining the same is the current criteria for what makes a page mobile friendly or not. I asked Gary Illyes the question on Twitter, and he […]
Google Removes Sitelinks from Bottom of Most Search Results Listings
Hot on the heels of Google removing Notable Online from the desktop search results, Google has also removed most of the sitelinks from the desktop search results too. Right now, only sites that have expanded sitelinks – usually brand searches – still have sitelinks with descriptions. But the sitelinks that appear at the bottom of […]
Blippar Opens up its Augmented Reality Technology to Marketers
This morning, Blippar, Inc., announced that it is providing access to a self-service suite that includes its augmented reality (AR) technology and computer vision capabilities. The move is intended to allow developers and even marketers who may not have coding experience to tap into the potential of the AR market, which eMarketer projects will grow […]
How Google’s Mobile First Handles Content Behind Tabs & Accordions
When it comes to desktop pages, Google has long demoted content that is “hidden” behind tabs, accordions or clicks. But with the move to mobile first, this can complicate matters. It is a common tactic to put mobile content into tabs for multiple reasons. First, when a site uses a longer amount of text on […]
Not Likely to See Impact of Google’s Mobile First Indexing Test Yet
When Google announced the mobile first indexing change, and revealed that they are now beginning to test it, many site owners began over analyzing their stats to see if they could see any changes with Googlebot crawl activity or search referrals from Google. Some thought they are see a lot of desktop crawl throttling, but […]
Google: Easier Way to Link & Share Actual URL on AMP Pages Coming
If you have tried to share a URL from an AMP article you have read in Google, chances are you have noticed that the link copied is a www.google.com/amp/ URL and not the actual URL of the source page. It is frustrating for many because it can obscure the actual site when the link is […]
Google’s Mobile First Indexing Change: Everything SEOs Need to Know
Google has released more details on their upcoming Mobile First indexing change that will see the search engine rank the mobile versions of webpages. Currently, Google indexes the desktop version of a page, but will serve the mobile version for those who search from a mobile device. Many webmasters had plenty of questions about this […]