Google is testing a new click to text option in Google AdWords ads that appear on mobile. While some businesses have an option to call, these ones are specific to a text only option, allowing a searcher to text the business instead of phoning. Here is what it looks like (screenshot taken earlier this week): […]
Archives for October 6, 2016
Google Testing “Add a Missing Place” in Local 3-Pack
Google is testing a way to solicit new businesses from searchers in the search results, using the local 3-pack. When a local 3-pack shows up without a third listing, Google instead includes a “Something missing? Add the missing place” in this test. This is not just for searchers who might want to add their favorite […]
Only Add Structured Data Markup to Individual Products not Categories or Lists
Do you have structured data for products on your category or pages with lists of items? You might not be aware that it isn’t permitted by Google. The question came up in the last Webmaster Office Hours, specifically about adding the markup to category and lists. So in general the structured data markup should be […]