Waiting for a Penguin recovery? Check your analytics, as those recoveries from previous Penguin launches should have all rolled out by now. Last week, Gary Illyes from Google reported that the Penguin recoveries were rolling out, and would take a few more days to finish – a timeline which has now passed. @atmoore81 it's happening […]
Archives for October 3, 2016
IAB Report Analyzes Virtual Reality’s Potential as an Advertising Medium
Earlier today, the Interactive Advertising Bureau (IAB) and its Mobile Marketing and Digital Video Centers of Excellence released “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.” This report explores virtual reality’s promise and pitfalls as the “the next big thing” in digital advertising. Interviews with two dozen leading voices […]
Google Testing Grey Icons in Google AdWords Mobile Ads
Google is testing new grey colored icons within Google AdWords mobile ads, replacing the usual blue colored icons searchers normally see. Here is how it looks: As you can see, Google has replaced the direction icon with a new map marker in grey and changed the call icon to grey as well. Here is how […]
Google Showing Blue Pins in Local 3-Pack to Mark Higher Relevancy
Google is testing a new colored pin within the map that displays in Google’s local 3-pack. The test shows one of the icons blue, while the remaining are marked in the usual red. Here is how it looks: The reason seems to be that Google is showing blue for the result with the higher relevancy […]