Google has made some changes to make mobile search results much more visual. Google announced on Google+_ the addition of “new, more visual mobile search results at your service.” These results appear as thumbnail search results we have seen Google test periodically in the search results. Here is what it looks like: These changes appear […]
Archives for September 2016
Huge Drop in Image Results Block in Google Search Results
Google has dropped image results from a large percentage of Google search results on Tuesday, which is also contributing to the volatility in search results many are seeing right now. Mozcast recorded a significant 49% drop in search results that feature image results appearing within the organic search results. This means that searchers are only […]
Google AdWords Requirements for Detailed Keyword Planner Data
A few days ago, Google AdWords shut off detailed Keyword Planner data from all AdWords accounts except for those advertisers above a specific threshold. And many have been questioning what that threshold is… in other words, how much do they have to spend to keep the detailed data level. Unfortunately for SEOs and low budget […]
AdBlock Plus Selling Ads to Display in Place of Blocked Ads
AdBlock Plus, the most popular tool to block ads on websites, is now selling their own ads through a partnership with ComboTag . AdBlock Plus has launched the Acceptable Ads Platform, a new ad network that replaces the blocked ads on a website – ads that would normally disappear on a site for a user […]
Google AdWords Announces Call to Action YouTube Video Ads
Want to create video ads for YouTube with a call to action instead of the usual pre-roll video ad format? Google AdWords has announced a brand new TrueView video ad that allows advertisers to include call-to-action buttons. The new call-to-action buttons can be tailored to fit the specific video ad, such as using “Learn more”, […]
Google Quietly Launches AdWords Shopping Tab Results in Ten Countries
Google has quietly launched the AdWords Shopping tab in multiple countries, ten new countries in total, featuring local results for those countries. The new launched countries include Austria, Belgium, Canada, Denmark, Mexico, Norway, Poland, Russia, Sweden and Turkey. These new countries did previously show country specific products at the top of the search results and […]
Google AdWords Keyword Planner More Transparent in Combining Search Variants
Google has made a new change to the Keyword Planner to make it much more transparent to advertisers when it is detailing search volume for combined search variants. When you search for similar keywords that Google combines for being “close keyword variations” Google now combines that data on a single line and also includes a […]
Google AdWords Removes Detailed Keyword Planner Data From All Non-Advertisers
Google has continued their removal of detailed data from search marketers. Now, all legacy accounts (even those that weren’t currently advertising but had previously advertised via AdWords in the past) now only see the general monthly search range instead of the detailed data they previously were able to see. And Google has also closed the […]
Unruly Launches Emotional Intelligence Products for Digital Advertising
Earlier this year, The SEM Post reported that video ad tech company Unruly had launched Unruly Pulse, a new dashboard that provided marketer with “emotional intelligence.” Among other things, data from the new dashboard showed that advertisers were failing to make people laugh, with hilarity one of the least common emotions worldwide. Yesterday, Unruly launched […]
Increased Googlebot Crawling Not a Sign of Google Update or Manual Action
In yesterday’s Google Q&A with John Mueller and Andrey Lipattsev, I asked a question about Googlebot suddenly increasing the amount of crawling it does on a site, when there are no obvious reasons – such as a new URL structure – for Google to do so. Is it a sign of a Google update or […]