Want to push breaking news live directly to Google’s search results? Google is now accepting publishers for their pilot of the Search Live Coverage Carousel feature, which allows publishers to push breaking news to the search results in real time. Yes, you can push your breaking news content updates, whether content or video, directly to […]
Archives for August 2016
3 Online Marketing Tools that Have Grown into Something Awesome This Year
I love tools and I love watching them evolve and grow. I think that building a cool tool is only half of the deal: It’s keeping innovating it based on ever changing trends that makes a tool successful. In this fast-paced digital world, you need to be building and re-building your platforms again and again […]
Bing Testing Site Name Only With No URL in Search Results
Bing is testing out something interesting – instead of showing the URL of the site, which is pretty standard across search engines, they are showing the company/brand name only. Here it is in action: I couldn’t replicate it in the English results. It isn’t clear if it was only for Microsoft URLs. This test is […]
Google’s New Mobile Interstitial & Popup Change Applies at Page Level
If you were wondering how Google would apply the new interstitial / popup changes to pages, Gary Illyes from Google has confirmed that it is applied on a page level and not a site level. @digitalwhat the algorithm affects individual pages, not whole sites @googlewmc — Gary Illyes (@methode) August 27, 2016 This isn’t too […]
Google Asking for Local Business Descriptions from Searchers
Google is asking searchers for features feedback on local businesses displayed in the search results, and then tag appropriate keywords associated with the business. Here is what it looks like in the local knowledge panel for a business. Google is asking: Know this place? Suggest how to describe its features and atmosphere. Searchers can then […]
Google Changes Local 3-Pack Icons for All Desktop Users
Google has made a major change to the desktop version of their local 3-pack.. It seems that the mobile icons we spotted Google testing in their local 3-pack are now permanent. These icons are the same as the ones Google uses on their mobile results, so it is yet another change Google has made in […]
AMP Now Supports A/B Testing
If you have been wanting to do some A/B testing on your AMPlified page performances, AMP is now supporting a new <amp-experiment> which gives publishers flexibility to test variations of pages. This is especially good news for those publishers wanting to monetize better as well as for advertisers that are currently testing out using AMP […]
Half of the Most Shared Olympics Ads of All Time Are From the Rio Games
Half of the top 10 most shared Olympic ads of all time come from the Rio Games. That’s according to data released this week by Unruly, which puts ads from British broadcaster Channel 4, Under Armour, Nike, and P&G in the all-time chart. Channel 4’s “We’re The Superhumans” is the most shared ad of the […]
Google to Devalue Sites with Pop-Ups & Interstitials in Mobile Search Results
Google is finally making the leap to target sites that are giving searchers a poor user experience by devaluing sites using all kinds of pop-ups and mobile interstitials – including fake interstitials. Starting early next year, Google will not rank pages with intrusive interstitials as highly as those without. And more importantly, this includes pop-ups […]
Google Dropping Mobile Friendly Tag; 85% Mobile Search Results are Mobile Friendly
Google will be dropping the familiar “Mobile-friendly” tag from all mobile friendly results when someone does a search on a mobile device. With 85% of the mobile search results are now mobile friendly, it makes sense that this move would happen to declutter the search results and leave a cleaner look. With the majority of the […]