If you are trying to land a featured snippet, are you better serving up a brand new page to take advantage of freshness? Or are you better to tweak a currently ranked but older page to make it more appealing as a featured snippet option? While we do see featured snippets change from one site […]
Archives for June 15, 2016
Increased Crawl Rate Not Sign of Google Panda or Algorithmic Issue Being Lifted
Many people assume that when they see Googlebot increasing the crawl rate on a site, that it is the sign of an algorithmic issue being lifted – such as Panda or other part of the algo that is impacting the site’s rankings negatively. After all, there must be a reason for Google to be recrawling […]
Google Panda is Still Fundamentally the Same Algo
Google’s John Mueller was asked about the Google Panda and whether the quality content algo had changed fundamentally when it moved to being part of the core algorithm and started it’s slow rollout. He confirmed that yes, it is essentially the same. It hasn’t fundamentally changed. I know the engineers work on these algorithms, so […]