Advertisers on The Wall Street Journal’s website can now purchase Unruly’s outstream video ad formats, which create new premium video ad inventory within WSJ.com’s article pages. Unruly’s premium outstream video format begins to play only when the video is in-view, as defined by the Media Ratings Council (MRC). Measured by Moat, the format is designed […]
Archives for June 2016
Google Displaying Data from Tables in Regular Search Results
We have seen many cases where Google will show tables in featured snippets in the search results. And some types of structured data have the appearance of tables when Google displays it in the search results, such as event listings. But now Google is pulling information from tables to show in the search results. Here […]
Google Testing Speed Test in Search Results; Bing’s Version Active
Google is testing a new internet speed test that displays right in the search results. And Bing announced that they already include a speed test in their own search results. Dr. Pete Meyers of Mozcast fame spotted the Google test, although he wasn’t able to replicate it. Looks like Google is testing their own internet […]
Google Launches New Google Partner Badges & Adds Premier Partner
Google is introducing brand new Partner badges for advertisers and are launching a new Primer Partner status as well. But what is most notable for many is that Google has finally added information to the Google Partners badge which shows that the badge is for advertising. While it doesn’t show it on the regular view, […]
Google Displays Lyrics in Search Results; Songwriters & Publishers Earn Revenue
It is a very bad day if you are one of those ad-heavy, malware-installing lyric sites. Starting today, Google has a licensing agreement with LyricFind to display lyrics in the search results. This licensing also means that songwriters and publishers will earn revenue when their lyrics are displayed. Google has already been showing lyrics in […]
Google’s Keyword Planner Now Combines Keywords for Search Volume
Google’s Keyword Planner has been a staple for both advertisers and SEOs to get an idea of traffic volume for keywords. This helps identify the keywords with the most traffic as well as identify keywords that have lower volume, which often means less competition. But a major changes to Google’s Keyword Planner has made those […]
Google Restricts Keyword Planner Access to AdWords Advertisers With Active Campaigns
Do you use Google’s Keyword Planner for keyword research for SEO? Unless you are running an active AdWords campaign, you will no longer have access to use Google’s keyword tool at all. Over the weekend, I began hearing reports that Google has turned off access to those that use the tool without also being an […]
Google Testing Larger URLs in Search Results
Google is testing a larger sized font for the URL in Google’s search results. The new size being tested is actually larger than the description beneath it. It is closer in size to the search results title. Here is how it appears in the search results. The top result is the larger URL while the […]
Each Google Panda Rollout Cycle Takes Months
When Google switched to the long roll out of their Google Panda algorithm, it made it difficult for SEOs to determine “Panda dates”. Since there was no longer an obvious date for each new Panda update or refresh, it became harder to know if a site was hit by Panda or not. Also complicating the […]
Google Adds Rich Results Report to Search Analytics in Search Console
There is a new report for webmasters in Google Search Console. In Search Analytics, you can now get data for all “rich results”. The rich results report includes all rich results, which includes structured data that shows up in Google’s search results for the site’s pages as well as any rich cards. It appears under “Search […]