At Google I/O today, Richard Gingras talked about the AMP experience and how it was playing a major role in the speed of mobile search results. And he also revealed some news about AMP and the Google Search Apps…. it is finally coming. Over the next several weeks, we will be rolling out the AMP […]
Archives for May 19, 2016
AMP Expanding to Recipes in Mobile Search Results
It has been long rumored that AMP would be expanding to other parts of the search results. At Google I/O today, Richard Gingras announced that AMP will be coming to recipes in the mobile search results. Recipes in AMP will be in the carousel format and include a photo, similar to how we see AMP […]
Google App Install Ads: 2 Billion App Downloads; Announces iOS, YouTube & Gmail
At Google I/O, Google released some interesting stats regarding app installs the platform has been driving. First, they revealed that Google’s app install ads have delivered 2 billion app downloads, which makes it just as competitive as Facebook’s app install ads. This is a significant jump for Google’s last shared stat of hundreds of millions […]
Google Adds AMP Analytics Reporting to Search Console
Google has added new AMP reporting into Google Search Console. This is actual AMP reporting within Search Analytics, detailing information Google has regarding your AMP search traffic. Here is how it appears in Google Search Analytics. When filtered, it will show Google search traffic for your AMPlified pages. Right now, that is for AMPlified pages […]
Google Testing Mobile-Style Card Search Results on Desktop
Google has been making their desktop search results much more like mobile search results in recent years, and their latest test brings that to a whole new level. Google is testing the card style search results that many associate with the mobile search results. Here is how AdWords ads appear: And here is the regular […]
20% of Google’s Mobile Search Queries are Now Voice Queries
For many years, Google had been warning webmasters about the importance of going mobile friendly, as more and more search queries were done on mobile devices. Now, webmasters should be considering the role of voice queries. During the keynote for Google I/O, Sundar Pichai revealed that 20% of mobile search queries are actually voice queries. […]