While many SEOs have opinions on word count on a page for google to rank that content best, what about the ratio of text to HTML for SEO purposes? Does the algo look for a “best” text to HTML ratio on webpages? This question came up in today’s Webmaster hangout with John Mueller. Here is […]
Archives for April 2016
Google Likely to Announce When Real Time Penguin Launches
It sounds as though SEOs might not have to avidly watch the various Google weather reports for signs of Penguin after all… John Mueller said today that they will announce when the long awaited real time Penguin starts rolling out. First, he didn’t announce a date to go along with these comments, which is hardly […]
Google: 5% of AdWords Ads Being Served with Green “Ads” Tag Globally
It looks like Google is testing their green “Ad” tag to a group far larger than their usual 1% test… in fact, Google is serving 5% of ads with the green “Ad” tag. This is a significant amount of traffic being served with this new tag. Google AdWords DE posted (in German) a response on […]
Implementing Hreflang? Google Recommends Hreflang Sitemaps
Is there one type of hreflang implementation that is more successful than others? Maile Ohye from Google was asked this question during the SEJ Summit on Wednesday. And she had some interesting comments about it, especially for first-time implmenetations. So does one hreflang implementation have greater success? I would say yes. And then there’s like […]
Google Testing Product Listing Ads at Bottom of Search Results
We are used to seeing Google’s Product Listing Ads at the top of the search results. But now it seems Google is testing them in a brand new position – at the bottom of the page, after the last organic results but before the bottom set of AdWords ads. Here is a screenshot of a […]
Google: Do Not Replace Mobile / Responsive Sites With AMP
At the SEJ Summit Wednesday, Maile Ohye spoke quite a bit about AMP and the benefits of using it. But should webmasters consider an AMP only approach for their mobile users? During the Q&A, Ohye was asked whether webmasters should start making a desktop version and an AMP version, rather than using responsive design, and […]
Using Rel Canonical / Alternate? Ensure it is Above Head Close Tag
Maile Ohye from Google was at SEJ Summit in Santa Monica on Wednesday and she said she recommended the hreflang implementation using sitemaps over the rel alternate version. But she also made some interesting comments about using it as well as a mistake that is made by webmasters using it. Ohye says that they cut […]
Google Testing Green AdWords Ad Tag
Notice anything different in your search results today? Google is running another AdWords test, this time with a bright green “Ad” tag at the start of every AdWords ad, replacing the usual yellow Ads tag we are all familiar with. Alex Velinov was the first to spot the change, which he posted to #ppcchat on […]
Test: Google Will Rank Keywords in Image Title Attribute Tag
The topic of ‘Does Googlebot still see and use img=”title” for ranking of images in Google Images?”, recently came up in discussion in a post on SERoundtable, based on a Twitter conversation between Google’s John Mueller and myself. To add context, I had been auditing a project and came across the use of ‘onmouseover’ for […]
Using New JavaScript Frameworks? Google’s Advice for Crawling
At SEJ Summit on Wednesday, Maile Ohye from Google was asked about sites that are created using new JavaScript frameworks and progressive design elements… they can create fantastic looking websites, but when it comes from a search perspective, they can definitely cause crawling and ranking issues with not just Google but all search engines. Ohye […]