Google has a new closed beta for AdWords advertisers which expands the length of the title and descriptions significantly. In this new beta, descriptions can be up to 80 characters while the headline space is doubled. Display URLs can also be further customized to show two directories instead of the usual single one. Himanshu Sharma […]
Archives for April 28, 2016
Google Testing Both Lighter & Darker Blue Links in Search Results
At SMX West earlier this year, Paul Haahr commented that Google recently tested 41 different shades of blue to discover which one was best. Well it looks like their experimenting isn’t over because in the past couple of days, searchers have noticed both darker and lighter shades of blue being tested. Here is the darker […]
Google Adding Neighborhood Info in Local Knowledge Panel
Google is now adding neighborhood information to the local knowledge panel for some businesses. Joy Hawkins was the first to notice the addition. When neighborhood information is available, Google will show it prominently near the top of the local knowledge panel. Here is how it appears in the search results: And here is a closer […]