Hot on the heels of Google finally revealing the top 2 ranking factors, Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information… Google RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first publicly confirmed. Now, part of this […]
Archives for March 24, 2016
Why Spam in Google is a Bigger Problem in Some Languages
Over the years, there have been many comments that web spam is a bigger issues in some languages compared to others, and some old school tactics – such as buying links – still work in non-English search results. Are there more spammers in non-English languages? Is it a matter of lack of competition? Or do […]
Google Finally Confirms the Two Most Important Ranking Factors
When Google originally announced RankBrain, they confirmed that it was now the third most important ranking signal. And while many speculated about what the top two ranking signals were, Google wouldn’t explicitly confirm what those two most important ranking factors were… until now. During yesterday’s WebPromo.Expert Google Q&A, Andrey Lipattsev, Search Quality Senior Strategist at […]