Warc recently announced the 2016 results of its annual ranking of the world’s best marketing campaigns according to their business impact. The Warc 100 rankings are based on a very different methodology developed in consultation with King’s College London that tracks advertising competitions around the world which require entrants to show the business impact of […]
Archives for March 17, 2016
Google’s Upcoming Mobile Friendly Update Does Not Target Fake App Interstitials
Yesterday, Google announced that they would be increasing the strength of the ranking signal for sites that are mobile friendly. Google confirmed with The SEM Post that nothing else was changing with the mobile friendly update, it was only the strength of the signal that was increasing, but that didn’t stop some from speculating that […]
RankBrain Does Not Impact Site’s Crawl Budget
If you are concerned at all about your site’s crawl budget, you will be happy to learn that RankBrain does not have any impact on crawl budget. John Mueller was asked about whether or not RankBrain could impact a site’s crawl budget. @AntBogarin No, that currently doesn't affect crawling. — John Mueller (@JohnMu) March 16, […]
WordPress Plugin to Easily NoFollow Links
Google’s recent announcement warning bloggers to nofollow any links they are compensated for in any way, including when those links are in reviews in exchange for free products, has once again reminded bloggers and site owners that it isn’t that easy to quickly nofollow some links via WordPress. Many WordPress users are stuck going into […]
Google Manual Actions Do Not Last Forever; But Can Be Reapplied
When a site has a manual action placed upon it by Google, those manual actions don’t last forever. There is an expiry date placed when those manual actions go out, something that not all site owners seem to be aware of. At SMX earlier this month, Juan Felipe Rincón confirmed that “there is no forever […]