In all the different areas of performance marketing, such as SEM, RTB and Remarketing, things change so quickly that writing off a strategy or tool for good – or, indeed, singing the praises of a tool or strategy – will eventually be based on dated information. Take an example like the GDN (Google Display Network […]
Archives for February 11, 2016
Google Changes Look of Ads in Gmail
If you have looked in your Gmail promotions tab in the past few hours, you would have seen that Google has completely redesigned the look and feel of the ads that Google displays above emails in the promotions tab. Here is how they look now. As you can see, they are now sporting the yellow […]
Google Blocks Right to Be Forgotten Removed Results from All EU Searchers
When Google began remove links from the search results under “Right to be Forgotten” in the EU, there was a workaround that a searcher within the EU could go to Google.com and see those removed results. Google was only removing them from the EU versions of the search engines, such as Google.fr. But now Google […]
Switching Domains? Helps to Use Site Move Tool in Search Console
Whenever a site is switching domain names for whatever reason, there is always the worry about the loss of rankings, PageRank values from links and whether it will see the success the previous domain had once the redirects have been processed and the new site has been fully crawled. Gary Illyes from Google was asked […]