URLs were a popular topic in yesterday’s Google hangout with John Mueller. Along with how important keywords in URLs are, he was also asked about the overall length of a URL and if shorter versus longer URLs played a part in ranking. What definitely plays a role here is when we have two URLs that […]
Archives for January 27, 2016
Number of Pages with Affiliate Content Hurt Site Quality?
The use of affiliate content and links when it comes to Google ranking is always a hot topic. In the recent Panda Algo Guide, I talked quite a bit about the role affiliate links and related content and the impact of it from Panda, including specifics that Google has previously said about affiliate content and […]
How Important are Keywords in URLs in 2016?
If you have been in the search industry for a long time, you will likely remember the days when having keywords in the URL was extremely important, and seeing page URLs like www.example.com/buy-keyword-keyword-keyword-online-now.html was pretty common. Obviously, much as changed with SEO since that was important 10-15 years ago. In yesterday’s hangout, someone asked how […]
Are Number of Reviews a Ranking Factor in Google?
Does Google view pages or websites with a higher number of reviews as higher quality than those without? John Mueller answered this question in yesterday’s hangout. Do note that when he answers, he does add the caveat that this may be different from how the local search results do their rankings, such as in the […]
Clarification from Google on Title Tags as a Ranking Factor
Last week, there was some drama over whether or not title tags were a ranking factor. While the headline stated that titles were not a critical ranking factor, what John Mueller had actually said was that “it is not the most critical part of the page.” This is true, while it isn’t THE most important […]