Someone asked a question about PageRank in today’s Webmaster Hangout. While we had a surprise PageRank update in 2013, which was a surprise update when Google fixed something else, there hasn’t been any change since then. But people still ask about it. A couple things to note. Google does use and update PageRank internally for […]
Archives for January 15, 2016
Google: No Limits on Word Count on a Page for Search Results
How does Google view word count? The question came up in today’s Webmaster Hangout with John Mueller about whether there is a minimum word count on a page or not. The answer is no, there’s not. This is something I said in my Google Panda article, with an example of a page with a featured […]
Searchers See 30+ Different Experiments in Google Search Results
We all know Google loves experiments in the search results, and some are more noticeable than others, and I tend to notice a ton of them. Different colored stars are pretty noticeable, while I am sure there are many other subtle experiments we never notice, especially if they influence ranking in some way. John Mueller […]
Google Panda: Unlikely SEOs Will Notice When Panda Updates
There has been a lot of discussion recently about Google Panda recently and how frequently it is updated now that it is a core ranking signal. While Gary Illyes confirmed that Panda is not real time, there wasn’t any specifics given about how frequently it updates, only that what we have been seeing fluctuating in […]
5 Great Ways to Customize Your SEM Ads to Your Audience
The power of search ads is often cited as being able to cater messaging and your keyword set to the intent of the user. This is true but there is another powerful element we can leverage in addition to knowing the likely user intent: ad customization based on the broader context. The exact moves you […]