As we saw a year ago, different metrics can produce different lists “the top 10 Super Bowl ads.” But one of the methodologies for evaluating video performance that has a lot of merit is the number of times content has been shared on Facebook, Twitter and in the blogosphere. This avoids the whole debate over […]
Archives for January 13, 2016
Google Search Algos Are Same Worldwide, Not Country or Language Specific
The question came up in yesterday’s hangout about whether Google’s search algos, including Panda and Penguin, were applied differently depending on the location or language. John Mueller from Google responded that they are the same, but detailed the things that can be influenced by the country and/or language. For the most part, our search quality […]
Content is Meaningless – It’s The Messaging That Matters
Quick game: Put these in order of importance: Social Media Marketing Website Architecture Navigation Optimization Content Strategy Website Usability Conversion Optimization Keyword Optimization Local Optimization Mobile Optimization Messaging Can you do it? If I tried, I’d probably get ten different results depending on what time of day I worked at it. It’s hard, because they […]
Google Panda is a Core Ranking Signal, It’s Not Real Time
In my Google Panda Algo article, one of the statements given to me by Google was that Panda was now a core ranking signal. But there was some confusion because people assumed this meant that Panda was now real time. But Google confirmed that this is NOT true. Panda is not real-time. Gary Illyes from […]
Not Panda: Recent Search Changes Are Core Algo But Not Panda
Google confirmed on Tuesday that the recent changes in the search results that webmasters have noticed since late last week are not Penguin related. So then the next assumption many made was that it must be Panda. While Google had previously confirmed the changes were Core related, many wondered if that meant it had to […]