One of the most noteworthy things I covered in yesterday’s massive Understanding Google Panda: Definitive Algo Guide for SEOs was the fact that Panda is now part of Google’s core ranking algo. In other words, it is what many of us call “baked in” the Google core algo, not a spam filter applied after the […]
Archives for January 12, 2016
Why Accessibility Will Matter More in 2016 and Beyond
It’s easy to believe everyone uses computers the same way until you actually watch friends and family struggling with theirs. If only developers were encouraged to test user interfaces on all computer devices in real life situations. Since they are not expected to perform this type of testing, what marketers end up with are web […]
No, It’s Not Google Penguin But a Core Search Algo Update
No, all those huge search result fluctuations we have seen since late last week are NOT Penguin, despite wild speculation that it was. Instead, the changes we are seeing are a result of a regular core algorithm update. Zineb Ait Bahajji was the first Googler to confirm (in French) that it wasn’t Penguin. @RaphSEO @seof1 […]