If you have been sneaking phone numbers into your Bing Ads ad copy, in hopes of getting free calls without paying for the click throughs, you will need to make some changes to those ads. Bing Ads is bringing in new editorial policies that no longer allow advertisers to include their phone number in the […]
Archives for 2015
Google Adding New Viewing Reporting Metrics For Video Ads Served Through DoubleClick
Google is adding some new visibility reports for advertisers that are running online video ads. One of the big complaints about online video ads is that many advertisers aren’t certain just how much of their video is being viewed, and many platforms give very limited details on what percentage of the video is watched or […]
Getting More Results of Google’s In Depth Articles for Any Keyword
Wondering if your articles have the potential to appear as an “In-Depth Article” in the Google search results if only they showed more? While Google tends to only show one or two in-depth articles, they are ranking many more than that – up to ten for each search query. If you find yourself ranking just […]
345 Million Pirate Links Removed from Google in 2014
Ever wonder just how many URLs Google receives each year in DMCA complaints? Torrent Freak has analyzed Google’s weekly transparency reports for 2014 and discovered that copyright holders and others have submitted over 345 million URLs to the search engine for removal last year. That is an average of over 6 million URLs per week, […]
Is SSL a Blackhole? Or is it the Event Horizon?
Black holes are arguably one of the most inaccurately-named phenomena in the universe (barring government intelligence, at least). A “hole” is a region that is devoid of anything, whether it’s a hole in your shirt, your garden or your logic. Black holes, on the contrary, are so full, that their density creates a gravity so […]
Google’s HTTPS as Ranking Factor Announcement Increased Secured Webpages by 3%
When Google pushing webmasters to adopt HTTPS with their announcement in August that it would be a ranking signal, it prompted many webmasters to rush to get their websites secured. And it would appear that the announcement had a huge impact on the number of websites that chose to switch from HTTP to HTTPS. So […]
Programmatic Advertising – The Way of the Future, Today
The world of advertising is one that has always been in a constant state of evolution – and that was before the digital age kicked into full force in the last several years. During much simpler times in decades long past, the key to advertising was essentially to broadcast your message to the largest possible […]
Bing Search, Along With Yahoo Search, Down For 30 Minutes
Bing Search, as well as Yahoo Search which is powered by results from Bing, has gone down, with “Bing Services Not Available Now” showing up when someone goes to Bing.com. The service went down about 11:25 PST and was back up at 11:45 PST. Yahoo Search was initially showing their regular search results page with […]
Twitter Begins “While You Were Away” Tweets in Twitter Stream
Twitter has always been about chronological tweets. Don’t check Twitter for six hours? Unless something gets retweeted, chances are you will miss something you might have considered important. While many have wondered whether Twitter would change to a non-chronological news feed similar to Facebook (although Facebook’s implementation of it has issues too), it would seem […]