Chilling Effects, the online repository for copyright complaints of digital content, has blocked all search engines from crawling and indexing their website, prompted by many complaints by copyright holders that indexing the complete notice is actually made it easy for people to find pirated content. It is been one of the sore points for many […]
Archives for 2015
Bing Testing Bright Orange Rating Stars in Bing Ads
Bing ads has changed up the yellow stars that appear as the ratings annotation in Bing search results and have changed them to bright orange stars instead. These orange stars are extremely noticeable – very high visibility and they completely draw the eye to that particular ad. They appear in both the positioning above the […]
Twitter Plans Publisher Revenue Sharing Program to See Twitter Ads in Third Party Apps
Twitter is looking to share Twitter ad revenue with publishers as they like to monetize tweets that appear in the third party apps and platforms. Twitter wants to be able to place their ads within the Twitter news feed that users who are using other platforms to view tweets, and Twitter would then share the […]
Webmasters Should Use Caution When Dynamically Serving Javascript, CSS & Images
Google is warning webmasters about the dangers of dynamically serving on page resources such as JavaScript, CSS and images. Google has been trying to steer webmasters away from dynamically serving webpages as it makes it harder to index content, there can be duplicate content issues, and there’s always a potential spam issue. And it is […]
Google Alerts Webmasters About Issues hreflang and rel=canonical URLs
If you use hreflang on any international pages on your website, John Mueller from Google is reminding webmasters to ensure that any rel=canonical you specify matches one of the URLs you use for the hreflang pairs. The issue with hreflang and specified canonicals is that the hreflang will be ignored when the specified canonical URL […]
Best Selling Books Carousel in Bing Search Results
Bing has added some new functionality to Bing search which will be of special note to readers. They now have a new bestseller carousel search that will appear the top of the search results when doing a Bing search for best selling books. They are missing the opportunity to highlight many other book areas. While […]
Twitter Planning to Launch Their Own Video App for Video Creation & Uploading
Twitter is launching a brand-new video product within the next few weeks. The new product is an app that can be used not just to post video to twitter but also to shoot and edit it as well. Video has been growing in popularity, particularly in the last year. Facebook has been making their own […]
Google to Tell Brands When Their Video Ads Are Actually Seen
According to Neal Mohan, Google’s Vice President, Video & Display Advertising,” Today’s consumer spends more time in digital than any other media, often while fluidly moving across screens. In the past three years alone, multi-screen media consumption has jumped by 500 percent, with 90 percent of consumers moving between one device and another to complete […]
Google Loses 2% of Search Share After Firefox Makes Yahoo Default Search
When Firefox announced that they would be changing their default search engine from Google to Yahoo, and many people were quite curious to see just how many Firefox users would be switching their search engine. And it would appear that the answer is quite a few as Google suffers the largest search share loss since […]
TrustRank Teardown – Is Trust a Useful Metric?
Trust is a popular metric for determining the authority level of a website or page. The concept of trust is based on a research paper by Yahoo and Stanford University researchers. TrustRank is based on the idea that good sites tend to link to other good sites. TrustRank begins with a seed set of high […]