Here is a look back on our top news stories and top columns for January 2015, to get you caught up on what you may have missed last month. News New Google Mobile Algo: Google Begins Reducing Visibility for Non-Mobile Friendly Sites That Received Warnings Google Displaying Knowledge Graphs for Highly Competitive – and Spammed […]
Archives for 2015
Google Drops Below 75% of Desktop Searches, Yahoo overtakes Bing as Second Largest Search Engine
For the first time since July 2008, Google has dropped below 75% for their share of US desktop searches, losing ground to the Firefox driven Yahoo Search. Google now owns 73.67% of US desktop searches. In December, that number was 75.14%. It is worth noting that it’s a desktop searches where Google suffered this drop, […]
7 Instagram Analytics Tools to Monitor and Measure Your Visual Marketing
If you are interested in improving your Instagram results, and really boosting your social campaign for brand visibility, there is only one way to do it: the informed way. Having data that shows you where you are at is the first step towards knowing how to move forward. You can use analytics to monitor your […]
Google Continuing to Send More Warnings about Non-Mobile-Friendly Websites to Webmasters
If you escaped the initial warning letters from Google alerting webmasters that their sites were not mobile friendly, don’t breathe too easily. Google is continuing to send out new emails letting webmasters know that these issues can negatively impact their visibility and mobile search results – and there is evidence that some of those who […]
How Marketers Can Influence the YouTube Autoplay Feature
As The SEM Post reported yesterday, YouTube has turned autoplay on to begin streaming a new video seconds after the previous one finishes. YouTube has been testing the autoplay feature since early December 2014, but it actually leverages the “Related Videos” section, which has been a significant source of views for many channels as far […]
Google Chrome Redirecting Some UK Users to Google.com Instead of Google.co.uk
Some users in the UK are being switch to Google.com instead of using the default Google.co.uk when searching in Google Chrome. It’s unclear why it is just Google Chrome users that are being affected. The redirects are happening even when Google.co.uk is set as the default search engine, and when users are either logged in […]
No Banner Ads? No Problem: 3 AdWords Image Ad Tools
In my last post I outlined three tips for targeting on GDN that some advertisers many not know about. Not only is targeting essential in getting results, the creative plays a critical part in overall performance. Some advertisers find creating image ads a barrier to entry in the GDN because they have limited resources to […]
New Google Mobile Algo: Google Begins Reducing Visibility for Non-Mobile Friendly Sites That Received Warnings
Earlier this month, Google began sending warnings to some webmasters that their sites were not mobile friendly. Not all webmasters received one of these notices, so there’s little bit uncertainty about what criteria was needed in order to prompt one of these warnings. However, now we know that Google is taking action against those sites […]
Rethinking Outbound Linking
For search engines, links have at least two functions. Links are a signal of relevance and links are a signal of authority (which includes a lack of authority, too!). Outlinks (links that point to a page on another site) can indicate what a web page is about. If a web page links to sites about […]
YouTube Begins Autoplaying Next Videos Instead of Just Displaying Recommended Videos
The same day that Facebook announced they were serving 3 billion video views daily, YouTube has made a change that will significantly increase the video views on their own platform. Starting Wednesday, YouTube has turned autoplay on to begin streaming a new video seconds after the previous one finishes. Until now, subsequent videos would only […]