There are some major search results fluctuations happening in Google right now. Mozcast is showing high volatility in the results, something that Dr. Pete Meyers from Moz is confirming. Seeing some serious stormy weather on Google yesterday. @SERPmetrics and Algoroo also showing very high flux (cc @dejanseo). — Dr. Pete Meyers (@dr_pete) February 5, 2015 […]
Archives for 2015
Why Bing Ads Will Eventually Overtake Google Adwords
In the fourth quarter of 2014, Yahoo/Bing saw its highest paid search market share since the Search Alliance was formed back in 2008: Yahoo/Bing now has a 26% market share, compared with Google’s 74%. If you’re not on the Bing Ads bandwagon yet, it’s time to get busy. I believe Bing Ads will eventually overtake […]
Instagram Now Auto-Looping Video Ads; No Option to Disable Autoplay
Instagram is once again changing their settings to cater to their advertisers. They recently made the change where ads would autoplay automatically within the user stream. But now they are making those video ads loop endlessly automatically. With the average video add running 15 seconds long on Instagram, this is quite a bit lengthier than […]
Google Once Again Has Access to Twitter Firehose for Indexing Tweets
Google once again has access to the Twitter firehose, according to a report from Bloomberg. This access would enable Google to index the hundreds of millions of daily tweets more readily than they have for the last few years. Google and Twitter previously had an agreement where Google had access to twitters firehose of tweets, […]
7 Reasons Google Hates Your Site
As a business, nothing can be more frustrating than blending in. You want to set your brand, products, and services apart from the competition and make a statement. However, if you don’t listen to what Google wants and how they want it done, you’ll probably end up in a sea of internet anonymity. Learning how […]
New Google Mortgage Calculator Knowledge Graph, Testing With & Without Ads
If you play in the mortgage space, or even an online calculator space, you will probably be displayed to learn that Google is now including mortgage calculator as a knowledge graph. They also seem to be testing running the calculator both with ads and without. Because it’s a very competitive space, you just never not […]
Twitter Launches Quick Promote for Easier Promoted Tweets for New Advertisers
Twitter is testing a new feature that would allow advertisers to quickly promote their tweets straight from the Twitter analytics panel. Twitter began testing this feature late last year as a way to make it easier for advertisers to promote their tweets and to identify the ones that they should promote. Advertisers just need to […]
Twitter Begins Promoted Tweets on Third Party Sites; Good News for Publishers Wanting to Run Twitter Ads
Twitter’s plans to offer a revenue sharing option for third party apps to display Twitter ads is finally happening after they first announced the program at CES last month. Starting today, Twitter’s promoted tweets will begin displaying within Flipboard. Twitter also plans to run the Twitter ads on Yahoo Japan, however there are no additional […]
Google, Partners, and Loyalty (Or: Thanks for the Espresso Machine, But…)
It’s been just over three years since Andy Rooney died. For a time, there may have been a shortage of curmudgeonly commentary on our planet. Luckily, I’m here to pick up the slack. Or if you like, pretend Andy has come back to life, channeling Eminem: “This looks like a job for me… cuz we […]
Top 10 Super Bowl Ads for 2015 Depend on Which Metrics You Use
Marketers know that the New England Patriots beat the Seattle Seahawks to win Super Bowl 2015 by a score of 28 to 24. But which Super Bowl ads won the Big Game? Well, it depends on which metrics that marketers use. On the Monday morning after the Super Bowl, Unruly, video ad tech company, released […]