Shopping campaigns can be pretty tedious to set up, to say the least. Up until recently, there was very little functionality for shopping campaigns in the AdWords editor and there are still features to be desired. It isn’t unusual to come across campaigns that have been structured with broad groups of products (and it can […]
Archives for 2015
Lazy Loading Images Likely Will Not Be Indexed By Google
If you are using lazy loading images – images that are located below the fold but will not load on the page until they are in the viewable portion of the screen – you should be aware that they probably will not be indexed by Googlebot. Lazy loading images have become more popular as webmasters […]
Only 33% of US Mobile Users Expected to Purchase At Least One App in 2015
If your company is considering adding a paid app to supplement your website, you may want to reconsider how many people will actually pay for it. eMarketer has released a study showing only 33% of mobile users will pay for an app – any app – in 2015. The 33% does translate into 80.1 million […]
Bing Ads Improving Quality Score for Advertisers – Here’s What Changed
Bing Ads is making some changes to improve how they handle quality score, making it easier for advertisers to understand their quality scores as well as making it available more quickly based on historical data. Quality Scores Updated Faster When there isn’t enough data to give a quality score to an ad, Bing doesn’t report […]
Some Of My Favorite Must-Have WordPress Plugins
As I sat with my staff discussing WordPress plugins and talking with my staff about making a list of all the ones we put on the majority of WordPress sites we work on it stuck me, “I’ll bet,” I thought to myself, “that others might find this list handy as well.” That thought was well […]
Facebook Asking Users to Rate Bing’s Translations
Facebook seems to be taking aim at inaccurate translations by asking users to rate translations done by the social media platform. Facebook’s translation tool is powered by Bing, although when the rating tool comes up, it does not make mention that it is a Bing translation. When you do see the rating tool, it asks […]
How to See Wildcard Results with Google’s Auto Suggest Tool
It has always been amusing to start typing into Google the first part of a phrase and see all the crazy things that people search for. But there is a way to do a search with a wildcard in the middle of the phrase you are typing into Google, which will bring up suggestions showing […]
Going Local? Quick Tips on Local & Mobile Optimization
Local and mobile optimization. While two different things, they go together like SEO and link building. They are no longer separate tactics or strategies within the realm of web marketing. They are thoroughly integrated into any true web marketing campaign. This means that we can no longer “take a look” at local/mobile optimization “later.” They […]
Less Editorial Delays: AdWords Releasing “Upgraded URLs”
Google is expected to announce today that they will be changing the way destination URLs are handled within the platform. With this change, base destination URLs will be decoupled from URL parameters. This feature has been available to API users, in beta, since the summer of 2014 with the release of AdWords API v201406. This change will […]
Bings Ads Streamling How Advertisers Access Data With InLine Reporting
Bing Ads is improving reporting functionality in the ad platform and plan to release multiple phases over the next 12+ months. The first of which will occur in the second quarter of this year. The new Inline Reporting functionality will allow report integration into the campaign management process. Currently, reports are found in a tab […]