Many webmasters want to hide content on a mobile page for many reasons, to make a page look cleaner, to not bombard a visitor with masses of text, or simply to make it easier for a visitor to find what they are looking for with the ability to click on which part they’d like more […]
Archives for 2015
France Wants to Force Google to Reveal Search Algorithm
France wants to force Google to hand over their entire search algorithm in a new law they are attempting to pass targeting the search giant. The heart of the issue is France’s belief that Google’s algorithm unfairly favors its own properties in search results, a situation that is expected to bring antitrust charges in Europe […]
Target Users by Email Address? It’s Coming to Google AdWords
Target AdWords ads by email address? Google is reportedly considering this kind of ad targeting in their war for ad dollars with Facebook. This is a chance that excites me as an advertiser, yet makes me very leery as a user… However, from a user perspective, most would never realize it was happening. It appears […]
Google Webmaster Tools Change of Address Now Works on Subdomain Moves
Google has announced that their Change of Address tool in Webmaster Tools now allows webmasters to submit moves for subdomains. One of the pain points of Google Webmaster Tools Change of Address tool is that it didn’t support subdomain moves, so it is nice that they have added this feature. #WebmasterNews: You can now use […]
Bing Ads Launches Bing Ads App for iOS
Bing Ads has finally launched an app for iOS users who want to be able to easily manage their campaigns from an iPhone or iPad. View performance of their accounts, campaigns, ad groups, ads and keywords Edit budgets and bids Pause and enable campaigns, ad groups, ads and keywords Receive critical alerts such as notice […]
Be Wary of Blocking Googlebot with “Bad Bot” Blocking Software, Including Wordfence
There has been a definite increase in the number of reports on webmaster forums, including the Google ones, and many of the reports involve the popular WordPress plugin Wordfence. Google has never published a list of IPs they crawl from, as those IPs can change at any time. They also have bots used for specific […]
How Hot Is Video Ad Buying and Marketing Technology? Follow the Money!
If marketers want to know how hot video ad buying and marketing technology has become, then they should listen to the advice of Deep Throat, the informant who helped reveal the Watergate Scandal: “Follow the money.” Recently, three companies in this sector have announced new rounds of funding, indicating that investors think video ad buying […]
Google’s Change to Chrome Showing non-HTTPS Site Warnings Launching in Chrome 42
Ilya Grigorik from Google has posted a reminder that Chrome 42, the browser’s next stable build, will start displaying expired certificates. We have known for some time that Google was making the change, as back in January they announced that Google would begin flagging non-HTTPS sites in an upcoming build. Google recommends downloading Chrome Canary […]
Google Showing Specific Product Answer Box with Amazon Link for Generic Product Searches
We have seen Google display answer boxes for some highly competitive search terms before, but now they are showing specific products with a commercial link to buy the product, but for when searchers aren’t searching for that specific product, but when searching for a general product query instead. CognitiveSEO was the first to spot the […]
3 Ways to Force Google to Reindex Pages for Mobile-Friendly Tags
Are you cutting it really close to the line when it comes to the April 21st mobile-friendly ranking change? Or is Googlebot seeming to ignore many of your pages to check and see if they are indeed mobile friendly? There is a way you can prompt Google to send Googlebot to reindex those pages in […]