Google is running a new test where they are replacing the usual thumbnail with map marker for local restaurant results with one showing off a photo that showcases the restaurant instead. These are showing up for desktop results. It is interesting to note that they do not have an accompanying map on the right hand […]
Archives for 2015
What We Know About Google’s Mobile Friendly Algo Roll Out So Far
We are now a day into the Google Mobile Friendly Algo, and most people are reporting that there just isn’t a lot to see, at least not yet. Dr. Pete Meyers from Moz, who tracks all noteworthy changes in the search results for Mozcast reports that everything seems average without noticeable shifts. Day 1 Mobile […]
New Facebook News Feed Change Reduces Facebook Page Organic Exposure Again
The tiny share that Facebook Pages currently have in the News Feed of people who have liked their pages is being reduced yet again… This time, Facebook is directly targeting the likes and comments that friends make on a Facebook Page’s posts, reducing the exposure they receive in their friend’s News Feeds. Lastly, many people […]
Google Search Results Displaying Full Color Emoji Icons for Desktop
Google is now displaying emojis in the titles and descriptions of the Google search results, in a change that will likely make some webmasters cringe. Here are some more examples: They are also showing up in the mobile search results as well. Even Safari for Desktop is showing emojis. As you can imagine, I suspect […]
Best Tools to Productively Manage Contacts You Build on Twitter
Twitter is one of the best contact building tools on the web. While Facebook will probably remain the number one go-to for small businesses looking to generate sales, there is just something about a Twitter account that makes it so simple to network with others who can be a benefit. However Twitter may be overwhelming […]
New Yahoo Agreement with Microsoft Allows Mayer to Terminate Agreement At Will
We have some more details about the search deal that Yahoo and Microsoft renegotiated, and it was clear that Yahoo’s CEO Marissa Mayer was in the driving seat on this one. The document was filed with the SEC and is very eye opening, particularly with some of the changes that Mayer managed to push through […]
Google Does Not Give Extra Mobile Friendly Boost for Chrome over Safari
Brett Tabke reported today with a couple tidbits [edited: the thread was removed, but it is back and located here; edited again: thread is now here] from Pubcon that were being tossed around at the conference about Google’s new mobile friendly algorithm that launched today, although unfortunately they weren’t attributed to anyone in particular to […]
Many WordPress Plugins With XSS Exploit, WordPress SEO, All in One SEO & Google Analytics by Yoast Affected
Many very popular plugins for SEOs, including WordPress SEO, Google Analytics by Yoast, All In one SEO and WPTouch. WPTouch is particularly noteworthy as many webmasters used it to get their websites ready for Google’s mobile friendly ranking algo. Securi disclosed the issue and the known affected plugins. This particular exploit could be done on […]
Google Testing Mobile Friendly Tag in AdWords Ads
Google is testing adding a “Mobile-Friendly” tag onto the front of the description lines of Google AdWords ads. Here is how Google is displaying AdWords ads with the “Mobile-Friendly” tag. And some from the AdWords footer in the mobile search results. Some advertisers weren’t concerned about whether their sites were mobile friendly or not, as […]
Using Google Analytics To Track PPC Content Performance
Content marketing is all the rage these days. I probably see 5 or more tweets per day about how to do effective content marketing. And it’s not just hype: content works, especially for high-consideration products or services that have a long sales cycle. The phrase “long sales cycle” can strike fear in the hearts of […]