Marketing is a different animal in Asia, and you cannot assume the trend you see in US is also the norm in Asia. Mobile web and Mobile commerce have been widely adopted in Asian market a long before they became popular in US. According to the Taiwan mobile advertising market report published by Vpon Japan, […]
Archives for 2015
Mortgage & Auto Insurance Comparisons in Google Search Results
Google is bringing Google Compare to mortgages and bringing it to additional states for auto insurance queries in the Google search results. Dr. Pete Meyers from Moz actually saw this in action a few weeks. It showed up in one of his Mozcast data crawls, although no one has reported any sightings of this showing […]
Bit.ly & Viglink Quietly Adding Their Own Affiliate Cookies on Shortened Links
If you use Bit.ly for your URL shortener, or you are clicking on a Bit.ly link, you should be aware that those shortened links are now a vehicle to drop Viglink affiliate cookies on the unsuspecting , and most people likely won’t even notice it is happening. The change seems to have happened in February […]
Google AdWords Launching Mobile-Friendly Hotel & Auto Ads
Google has announced they are launching new mobile-friendly ads that will appear for multiple verticals. These new ads will feature swipe functionality as opposed to the usual mouse or finger clicks on the ads. They also feature a great deal of visual content with multiple images being utilized. The new swipe-able mobile ads are pretty […]
Emoji Title Tag Spam Won’t Be Shown in Google Search Results Soon
Emojis in Google search result titles will be disappearing soon according to John Mueller in today’s Google Webmaster Hangout. The question was raised about the new emojis showing up in the titles of Google search results, and even John admitted he liked them when he first saw them, but of course that quickly changed. I […]
John Mueller Confirms Google Update Wasn’t Panda or Penguin
In today’s Google Webmaster Hangout, the inevitable question came up about the fluctuations people have been seeing in the search results. John was asked specifically if there was a Panda or Penguin update. We didn’t update anything that I’m aware of. I saw Barry’s blog post about some changes he was seeing on the weekend. […]
Animated GIFs in Google Search Results
This is something I never thought I would see…. Google seems to be testing / allowing animated GIFs to be displayed in the search results after I noticed this eye catching example in the search results today. [Apologies for what I am sure is a horribly large image size due to the animation.] Click through […]
Google Returns “You Recently Searched For…” in the Search Results
Google has returned with the “you recently searched for” addition in the Google search results. It appears underneath a specific search result when it is somehow related to a previous search. There seems to be only one report of anyone ever seeing this before, back in 2013 which was reported on WebmasterWorld and SERoundtable but […]
Google Removes Local Link from Google+
With the launch of Google Collections – which is Google’s answer to Pinterest – it has affected another feature within Google+. Local SEOs noticed today that when the Collections link was added to the Google+ menu, they dropped the Local link from the menu. Linda Buquet from the Local Search Forum asked Google whether this […]
Your Real Ad Extension’s Performance with Segmented Reporting in PPC
When operating within paid search, one of the greatest benefits we have is our data. We can slice and dice our performance by target, term, location, device, message, time, and on and on. And when we find ourselves incapable of accessing this magnitude of information, it can be a bit of a shock. One Google […]