Instagram is a mysterious tool for many. While it has captured the dedication of newer generations, and whole careers have been launched on its back, the photo apps’ use as a branding tool can be hit or miss. For one thing, it is pretty much a mobile tool. You can view images on desktops, sure, […]
Archives for 2015
Bing Now Includes Software Download Numbers and Size of Program
While we have seen both Google and Bing add schema information for apps in the search results, such as the price or mobile OS, Bing is taking this a step further. Bing is now including the file size of downloads, as well as the number of downloads, in their search results. Here is an example […]
The Penguin Algorithm: An Issue of Ethics
On April 24th, 2012 Matt Cutts, the head of Webspam at Google, announced they would be releasing the first “Penguin Algorithm”. Although the focus these days is mostly about links many people forget Penguin was not released to only target link spam, it was also created to target “…sites that we believe are violating Google’s […]
Bing Including Foursquare Photos & Tips in Local Knowledge Graph
Bing has started to include information from Foursquare – including photos and “tips” in their local knowledge graph. I spotted this interesting test in Bing where they are showing data from Foursquare in the local version of their knowledge graph. Here is another screenshot taken the day before that shows they rotate the imagery shown […]
Bing Testing Single Line Sitelinks in Organic Search Results
Most are used to seeing sitelinks in the organic search results in the usual two column format, either with descriptions or without. Bing seems to be testing a single line version of it instead. This test also shows the sitelinks with 6 links in the single line, different from the usual 4 we have become […]
Does Google Associate Unlinked Brand Mentions with Brand Sites for Ranking?
John Mueller made an interesting comment in a Google+ hangout a couple of weeks ago regarding whether or not Google is giving any weight to unlinked brand mentions when it comes to ranking those brand’s websites. In other words, if one site is talking about a brand but the site in question never happens to […]
Bing Adds Last Updated Dates & View Counts to Search Results
In addition to WikiHow getting tabbed answer boxes in the search results, they are also one of the sites sporting some new annotations in the Bing organic search results. They are now displaying a “last updated” date, as well as the number of times an article has been viewed. If you view one of the […]
Bing Including Entire WikiHow Pages in Search Results Too
Bing recently started testing placing the contents of entire Wikipedia pages in the Bing search results, in a tabbed format. Now they have added WikiHow as a source of these tabbed boxes in the search results. Here is how the WikiHow ones appear, again they are very similar to the Wikipedia one with a pretty […]
Google Has Over 1 Billion Knowledge Graph Entities in Search Results
Just how prevalent are Google’s knowledge graphs in their Google search results? According to Google, it is a lot that many might have suspected. They currently have over one billion knowledge graph entities… yes, one billion. During Google’s I/O keynote on Thursday, Aparna Chennapragada, Director of Product Management from Google Now took the stage to […]
How to Use Google AdWords Labels to Increase Performance & Productivity
With the Adwords Editor 11.0 release came many new bells and whistles for PPC Managers to be more effective at managing Adwords. Now full support for labels has been rolled out in Adwords editor. PPC managers can easily create, remove and edit labels. Until now, Adwords labels were managed in the web interface, in the […]