We have known that Google has been working on a mobile index that would be completely separate from the desktop index. At SMX Advanced last week, Gary Illyes from Google shared many more details about the possible mobile only index that has many SEOs excited. One Content Per URL The limitation of the current index […]
Archives for 2015
When Disavowing, Check Specific Links as Sites Killing Homepages
If you are doing link audits for clients affected by either penguin or with unnatural link warnings, if you find a dead homepage, don’t assume the entire site is dead. When doing link audits, some people just check the homepage of the site a link is coming from, rather than checking the page itself. But […]
Evergreen Content – Sow the Seeds & Reap the Benefits
Google Panda Refresh is Around the Corner At SMX Advanced last week, Google’s Gary Illyes revealed that a Panda refresh will be coming in the next few weeks, which means some sites are likely to see a dip in rankings, traffic, and worse, sales. The Panda refresh will impact sites that are not producing high-quality […]
Twitter Launches Ad Targeting Based on User’s Installed Apps
Twitter is launching a brand new type of ad targeting that allows users to be targeting based on the apps they already have installed on their smartphones. While this new targeting type will make advertisers pretty happy, some users might not be quite so happy about being targeting based upon their apps. This new ad […]
Facebook’s Trending News Tabs Bad for Marketers
Looks as though you can finally weed out annoying (to you) types of trending stories in Facebook with the release of a new tabbed trending news box, but like many Facebook changes, it will have a negative impact on Facebook Pages. They have broken trending news into 5 tabs, the primary which is the main […]
The Importance of URL Structure According to Google
Everyone has had theories for years about URL structure, particularly as it relates to Google rankings. Should you use keywords or no keywords? Should you ever go beyond a single directory or can you safely go three or four deep? The question was raised at SMX Advanced last week about just how important URL structure […]
Bing Testing Rich Captions in the Search Results
Bing is testing a new section in their search results with brand keyword searches, along with images from the brand’s website… all while confusingly linking to a Bing search results page. Here is how they appear on the page. These appear to be called Rich Captions when looking at the source code. They all feature […]
Sites Penalized by Google Can Still Show Knowledge Panel
When a site is penalized manually, it will not lose its knowledge panel in the Google search results. When I wrote the story on Thumbtack being penalized by Google with a manual action over links, I took a screenshot of the search results and noticed that they still had their knowledge panel to the right […]
Business Hours in Bing Search Could Hurt Your Business
Most businesses have straightforward hours of operation. Others do not. And Las Vegas casinos definitely fall into the “not” category. After all, most casinos are open 24 hours a day, but inside the hotel and casino, the admin staff might only be a Monday through Friday work schedule. But somehow, these limited and presumably admin […]
Why All Sites Need to Go HTTPS, According to Google
When it comes to deciding whether to take a site secure or not, many webmasters with content sites argue that there is no need for them to go to the expense of making their site secure, since they do not collect any kind of personal data. Google on the other hand has been a strong […]