This weekend has been full of news and momentous occasions that have made a significant impact in media outlets of all shapes and sizes. From local news papers to major national television news networks to the individuals with righteous opinions of every stripe, we cannot turn on a TV, radio, computer or personal device without […]
Archives for 2015
Show Google My Business Ratings in Google AdWords Ads
In a change that has been anxiously awaited by many local business advertisers, Google AdWords is finally adding support to the location extensions by displaying Google My Business ratings in search ads. Starting today, ratings from your Google My Business listings are eligible to appear in ads with location extensions enabled on desktop and tablet. […]
Bing Ads Ending Content Ads on Microsoft, Yahoo & Partner Sites
If you run content ads on Bing Ads, Bing will stop serving on nearly all their properties the ads are currently displayed on. The announcement, which comes quickly after the news that AOL is taking over the display ad business from Bing, means that Bing Ads will no longer serve content ads on Microsoft, Yahoo […]
How Google Applies the Search Algo to Different Languages
It is a question that comes up periodically about Google’s search algo – does the algorithm treat different languages differently when it comes to their core Google ranking algo or is it a one-size-fits-all approach where all languages have the identical algo applied. The latest Google Webmaster Hangout for English/Hindi webmasters tackled this topic, with […]
Viewing Multiple Sites Together in Google’s Search Console
Do you want the ability to view multiple sites at once in Google’s Search Console? Whether it is because you have multiple small and/or related sites, you have a site set up with multiple subdomains, or you are transitioning to https and have your information split across two accounts, Google is looking for feedback on […]
Facebook’s Video Ads Have Option to Pay After 10 Seconds of Viewing
Think of this as Facebook’s own version of the ten second rule. Facebook will allow advertisers to purchase video ads that will only be charged after they have been viewed for a minimum of 10 seconds, according to a report from the Wall Street Journal. For advertisers running video ads on Facebook, it means they […]
Google Removes Brand’s Google+ Posts from Knowledge Panel
One of the perks for brands who were also active on Google+ is that their most recent post on Google+ would also be featured in the knowledge panel for their brand or company, whenever it was triggered in a regular Google search result. Not any longer. Google has removed all Google+ posts from being displayed […]
Google: PageRank Sculpting Still Doesn’t Work
Years ago, PageRank sculpting was the “big SEO thing” and it seemed like all SEOs – at least those who followed the SEO forums at the time – were trying it out. SEOs are still doing sculpting, although to a lesser extent, these days, but how effective is it? According to Google, not at all. […]
Bing Becomes AOL’s Default Search & AOL Takes Over Display Ads
In a surprise move, Bing has become the default search engine for AOL and its “portfolio of sites” for ten years, according to a blog post by Microsoft. Bing will now power search and search advertising across the AOL portfolio of sites. This 10-year agreement will enable AOL users to have access to world-class search […]
Google Adds Founder & Management Featured Snippets & Rich Lists for Companies
Google has added founder and management information for many large companies into their search results. They appear as rich lists, featured snippets, and carousels, and they appear alongside the traditional knowledge panels that Google has displayed for many companies for some time. The rich lists show up for a variety of companies – both tech […]