Retail, or online shopping, is an integral part of Google and Bing’s success in PPC. Amazon and eBay are probably the best-known and most ever-present retailers in PPC, but countless others are selling millions of dollars of products via PPC every day. I got my start in search doing in-house PPC for an ecommerce site. […]
Archives for 2015
Google AdWords Launches New Display Tab With Summary Feature
Google AdWords has quietly launched a new display tab in Adwords. It now has an additional section called “Summary” which features user-friendly and interactive graphs. It contains a snapshot overview that is represented on the graph below it. Clicking on another performance data points changes the data in that graph and all of the charts. […]
How Would You Improve Google Search Console Messaging?
How would you improve the messaging in Google Search Console? Or what would you love to see added or removed? Google is looking for feedback about what you would like to see changed with the messages within Search Console. Mariya Moeva, a Google Webmaster Trends Analyst, has posted a survey for webmasters that asks for […]
Photographer Suing Those Who Retweeted and Liked Photo in Copyright Infringement Case
How often do we see an image on Twitter or Facebook, think it is an amazing image and share it without even thinking about it. Well, if this copyright infringement case succeeds, it could have a huge implication on anyone who retweets or shares an image, even if they weren’t the ones who posted it […]
Bing Adds Reading Level & Word Count to Book Knowledge Panels
Bing has added some new detail to their book knowledge panels in the search results detailing both word count and reading level. The one drawback to the reading level is that Bing offers no link or reference for searchers to know what AR points or ATOS reading level means. Unless you are an educator, you […]
Advertisers Only Pay for Video Views after 30 Seconds with Unruly’s New Pricing Model
On Tuesday, Unruly announced a new cost-per-completed-view (CPVC) pricing model that gives advertisers the option to only pay for a view when their video has been watched for 30 seconds. The video ad tech company also announced Unruly Complete, a fully flexible blend of Unruly’s ad formats, which will be sold on a CPCV model […]
Google Analytics Working on Referral Spam Solution
Annoyed at all the spam referrals in Google Analytics telling you to buy followers or download website buttons? Google Analytics is working on a solution to the problem. At Mozcon today, Adam Singer from Google Analytics confirmed that they realize the spam referral issue in Google Analytics is an issue and they are working on […]
Bing Adds Social Links to Knowledge Panel; Snubs YouTube, Google+ & Tumblr
Bing has added social media icon links to the knowledge panels of celebrities in the Bing knowledge panel, following Google’s own addition of them to the panel, but there is one glaring omission from most of the knowledge panels… YouTube. And while YouTube is the obvious exclusion, Bing is also not including Google+ or Tumblr […]
Firefox Blocks All Flash Content by Default
If you still use Flash elements on your website, despite the fact most mobile devices no longer display it, you have just received yet another sign that the end of Flash is near… Firefox will no longer display Flash content within their browser by default. This change also explains why you may have noticed Flash […]
Google Search Console Making Changes to Whom Receives Site Messages
Google Search Console is making some changes in the coming weeks to whom exactly will receive site related emails about issues or problems. When the change comes into play, only direct owners of the site in question (child sites) will receive the emails, not owners of parent sites as well. For consultants who might only […]