Yahoo is testing their search results with the Yahoo purple links for all the titles on the page instead of the traditional blue links. Aaron Wall spotted this test on Sunday where all the title links for both ads and organic search results were all in Yahoo purple. We have seen some ads with a […]
Archives for 2015
Google to Restrict Autocomplete API Access on August 10, 2015
If you have a tool or website that uses the unsupported Google autocomplete API, be warned that your access will be shut off next month. On August 10, 2015, Google will begin restricting access to the autocomplete API. The autocomplete API gave suggestions for commonly used terms to complete the search query a user is […]
Google Begins Displaying JSON-LD Rich Snippets in Search Results
If you prefer JSON-LD for structured data, over the commonly used RDF or microdata, you are in luck. It appears that Google is now displaying rich snippets in JSON-LD in their search results. On Aaron Bradley‘s SEO Skeptic, he details how Google has begun showing rich snippets in JSON-LD format, at least for recipe rich […]
Google: App Interstitials Result in Huge Abandonment Rate
Google has published an interesting study about app interstitials, and the results are significant enough that companies should consider removing their interstitial or switch to an app install banner instead. Many companies, in implementing their mobile strategy, feel that the more app downloads the better. But it is one of the most annoying things for […]
Google Panda Update: Everything We Know About Panda 4.2
UPDATE: We have a new complete analysis of the Google Panda Algo, complete with brand new quotes directly from Google (January 2016). Understanding Google Panda: Definitive Guide for SEOs Yes, we have liftoff! Panda 4.2 has finally arrived, following Gary Illyes announcement last month that the refresh was coming. “This past weekend we began a […]
Google Fixes XML Sitemap Index Numbers in Search Console
If you were one of those affected by last week’s Google Search Console XML sitemap bug, it appears that the numbers are back to normal once again. Glenn Gabe shared this screenshot showing his sitemap count numbers jumping back up to about where they were prior to the bug, with several others reporting seeing the […]
Google Launches Manufacturer Center for Submitting Product Information for PLAs
Google is launching a new Google Manufacturer Center, a tool where brands can submit detailed information about their products to help both sellers sell the products and to help buyers when they are looking for detailed specs or other information related to the product that retail sellers often skip over. This announcement is related to […]
PPC Audits: A Guide to Playing Fair
Arbitrary destruction of reputations turns people into slaves. -Nassim Nicholas Taleb, recent Facebook post Ever been taken down by an “ambush audit”? It’s not fun. Tempted to win new business yourself by ambushing an incumbent agency? Tempting, but… Is your organization actually built around approaching businesses and cold-pitching them, with the “ambush audit” as the […]
What Alerts & Messages Would You Like to See in Google Search Console?
Are there some alerts or messages you would love to see added to the Search Analytics feature in Google Search Console? If so, Zineb Ait Bahajji, a Google Webmaster Trends Analyst, is looking for feedback from webmasters. As you might expect, so far there are plenty of “Yes” votes but no “No” votes. There are […]
Bing Ads Adding Title Tag from Ad’s Landing Page to Ad Copy
Another day, another new Bing Ads test. This one showcases the company’s official homepage title tag within the ad copy, which in this case includes both the URL plus a description, which is identical to the title tag on the company’s landing page. The example we spotted was for Volkswagen, the same company we spotted […]