Canada got its own Google Doodle today – featuring the new Google logo – celebrating the first day of school on Google.ca. While many schools in other parts of the world, including the US, have already gone back to school, the Tuesday after Labour Day in Canada is traditionally the first day back to school […]
Archives for 2015
Just Another Pothole in an SEO Client Relationship
As consultants, most of us have faced situations where a client decides to not follow our advice. It’s frustrating and disheartening and can often contribute to the deterioration of the relationship. If it does, guess what? It’s all on you! A consultant is just someone that offers advice. We’ve all received advice that we chose […]
Google Local Results Include Holiday Hours Alert
If you searched for a business on Labor Day, you may have noticed that Google has begun adding an alert to their local knowledge panel alerts under the “hours” listing for businesses. Google adds “Labour/Labor Day might affect these hours” to the local knowledge panel when people are searching for local businesses over a holiday […]
Using AdBlock With Chrome Results in Non-Skippable YouTube Ads
If you use Chrome and have noticed that all your YouTube video ads are suddenly non-skippable, you are not alone. Users with AdBlock enabled are suddenly discovering that YouTube is seemingly only serving non-skippable ads. The notion of non-skippable video ads isn’t new on YouTube, but it definitely isn’t the default method. Most videos come […]
Google Doubles Medical Conditions in Knowledge Panels & Adds Features
Google Google expanded their medical results earlier this year to bring detailed and verified medical information into the knowledge panel for commonly searched for medical conditions. Google is now enhancing this even further by doubling the number of medical conditions available via knowledge panel by adding more commonly searched conditions. This will bring the number […]
Bing Ads Launches Android App
Bing Ads has finally launched a version of their Bing Ads app for Android users. They released an iOS version earlier this year and many had been anxiously waiting for an Android version of the app. The app is similar to the one for iOS, for those familiar with Bing Ads for iOS. It supports […]
Google Testing New Expandable Local Knowledge Panel
Google is testing a local knowledge panel that starts collapsed and requires user interaction in order to expand it and see the additional details – details that are normally displayed by default. Here is an example for a search for “Internet Marketing Ninjas” with a collapsed knowledge panel. When expanded, it shows details like a […]
Build Your Brand: How to Become a Featured Twitter Chat Guest
(Personal) branding has become one of the most important marketing strategy components these days: well-known brands attract links naturally, people get hired based on their Klout, and everyone googles everyone before entering any business partnership. Your brand is your strongest asset: You can rely on your brand to build up new channels and expand your […]
FTC Targeting Videos Without Proper Endorsement Disclosures
The FTC has begun targeting companies for videos created without proper endorsement disclosures, following their recent crackdowns on fake reviews and tweet promotions without proper disclosure. The FTC cited Machinama for accepting payment to create videos promoting XBox One and games, without disclosing the fact they had been paid by Starcom MediaVest Group, an agency […]
App Interstitial Warning Doesn’t Target Cookie Warnings or Other Pop-Ups
The new change Google is making to remove the mobile friendly tag and mobile ranking boost to webpages that show users an app interstitial – or app install box that covers most of the screen – does not impact other types of pop-ups or interstitials… at least not yet. This change is specific to those […]