Earlier this year, Google rolled out a major update to its search algorithm. Now, when mobile users access Google from their smartphone or tablet, Google will only display search results for mobile-friendly websites. If your website doesn’t pass Google’s Mobile-Friendly Test, it won’t be highly ranked in the mobile search results. For those of us […]
Archives for 2015
51% of Super Bowl Ad Viewers Only Watched Commercials Online
Super Bowl XLIX holds the record as the most viewed show in the US, with NBC charging $4.5 million for 30 seconds of airtime. However, more than half of Super Bowl ad viewers did not watch the commercials on TV, according to new data from Unruly. In fact, 51% of ad viewers surveyed in Unruly’s […]
Halloween Online Marketing Stats & Shopping Trends
Halloween can be the kick-off to the holiday shopping season and Bing Ads has released data about Halloween shopping trends: Halloween Insights, Tricks And Treats For Digital Marketers. Shoppers tend to begin early or late, but Bing Ads found the majority starts early. One-third of Halloween shoppers begin before October, but one-third don’t begin shopping […]
Bing Asking Searchers If They’d Recommend Bing to Friends & Colleagues
I spotted an unusual alert at the top of the Bing search results this week – they were asking searchers whether they would recommend Bing to friends and colleagues. When you click through, it asks you to answer “How likely are you to recommend Bing to a friend or colleague?” with five options to answer: […]
Google Showing Organic Search Results Above Local 3-Pack
Google recently made a change to their search results where the local 3-pack results were now showing above all organic results, rather than showing the first organic result above the local pack like it did previously. But Google seems to have returned the organic result above the pack for some queries. Here is an example […]
Google Adds Tabbed Shopping Results in Knowledge Panel Hybrid
We have been seeing a lot more of the knowledge panel / shopping ad hybrid that has been showing up for some product searches in the Google search results. But Dr. Pete Meyers from Moz has spotted a new variation of it – one with tabbed shopping results instead of the usual listing or expanding […]
5 Killer PPC Landing Page Ideas For Competitor Keywords
If you’ve ever tried bidding on competitor keywords in PPC, you know it’s not easy. Your ads may not even show due to low quality scores that are almost automatically assigned by the search engines. If you’re lucky enough to get impressions and clicks, it’s tough to get visitors to stay on your landing page. […]
Watch for New Owner WNC-582900 Google Search Console Alerts after Site Hacking
If you have ever had your site hacked, you know it is a pain to clean up the mess – usually in the form of spammy high value keywords and links – as well as fix whatever compromise led the hackers to gain access to compromise your site in the first place. But there is […]
Google Adds New Movie Carousel Sorting Options
Google has added some new sorting features to their movie carousels which will be very handy to both movie buffs and to those who want more options when it comes to what they see. One of the problems with the carousels for genres is that they tend to show only the most popular, which is […]
AdBlock Launches Mobile Browser for Android & iOS
With much of the focus being on the new ad blocking capabilities in iOS 9, AdBlock Plus has upped their game by launching their own mobile browser to tackle the problem of online advertising on mobile devices. While Apple gears up for iOS 9 and media speculate on some apps in private beta, we’ve gone […]