We have another update on when we might see a Google Penguin refresh, and it looks like we will still be waiting a while. According to Gary Illyes, Google Penguin is still months away from happening. In yesterday’s hangout, Gary Illyes discussed Penguin and said while he was away on vacation, as far as he […]
Archives for 2015
Google: We Don’t Think of Panda as a Search Penalty
In a hangout that Google’s Gary Illyes did with Bruce Clay yesterday, the topic of Panda came up. While many SEOs refer to Panda as a penalty, and some argue it acts like a penalty, it is actually considered a search filter, since it is applied after the core algo. And Illyes said that they […]
Yahoo Places Obtrusive Ads in Middle of Local Knowledge Panels
When someone searches for your business on Yahoo, Yahoo serves up the standard local knowledge panel we are all familiar with. But they are also placing a pretty obtrusive ad right in the middle of the knowledge panel. Here is an example: You can see that Yahoo is running ad extensions in the ads to […]
All Access to Search Queries in Google Search Console To Be Removed Wednesday
For those of you that still love the old Search Queries report in Google Search Console, you won’t be happy to know that Google tends to remove all access to it on Wednesday, September 16th. Google began removing access to the old Search Queries report a few weeks ago, to encourage webmasters to start using […]
Google Celebrates Super Mario Bros 30th Anniversary with Easter Egg
If you are a Super Mario fan, you will love the latest Easter eggs added by Google to their search results, in honor of Super Mario Bros 30th anniversary. In Google, when you do a search for “Super Mario Bros“, the knowledge panel includes a ? box that all Super Mario fans will recognize. But […]
The Growing Appeal of Native Advertising in 2015
Yahoo!’s updated deal with Microsoft to allow Yahoo! to syphon off more of their ads away from BingAds to their own Gemini platform (part of Yahoo! Ad Manager) is going to mean a fairly profound parting of the ways between Yahoo! and Bing Ads. But perhaps the biggest single impact, outside of marketers absorbing this 3rd platform […]
Google’s Search Quality Algos Site-Wide; Look at Entire Site Overall
In today’s Google Webmaster Office Hours, John Mueller spent some time talking about quality content and some of the triggers – such as empty listing pages – that are seen as a quality problem. While talking about quality content, he also said that Google’s quality algos work site-wide, looking at all the indexed content on […]
Google: Issues When Serving Different HTML & Content to Different Browsers
In today’s Google Webmaster Office Hours, John Mueller was asked a question about whether or not it is okay to serve different HTML and content to different browser types, such as serving something completely different to Chrome users compared to what Safari users see. In micro-optimization, there are some who will optimize for different browser […]
Washington Post Begins Showing Pop-Ups to AdBlock Users
The Washington Post is becoming aggressive with site users who are using ad blockers by serving pop-ups overlayed on top of articles to all those users who have an ad blocker enabled and actively blocking ads on the Washington Post. If you are using either Firefox or Chrome while visiting Washington Post, you will see […]
Google My Business Changes to Two Photos in All Local Panels
If you have been frustrated by some of the unusual croppings of images being displayed in local business knowledge panels in Google, you will be happy to know that Google has made some changes to prevent this. Brian Barwig posted on Google+ earlier this week looking for solutions to problems with Google My Business images […]