Twitter announced in their developer forums that they plan to move their URL shortener t.co to HTTPS. Twitter is making the change to ensure the links are delivered securely to their users. It was an unsecure loophole that Twitter itself was HTTPS, but even if a link was clicked on that had a destination of […]
Archives for 2015
Google Sues Local Lighthouse for Impersonating Google in Robocalls
If you have ever been on the receiving end of one of Local Lighthouse robocalls claiming to be Google, you will be happy to know that Google has filed a lawsuit against the company for their business practices and particularly their marketing technique of referring to themselves as Google. Google posted about the problem on […]
Yelp Adds New Active Cleanup Alerts for Local Businesses in the News
If you happened to look at the Facebook page of River Bluff Dental – aka the dental office owned by Cecil the Lion’s killer – you would have spotted a ton of one star reviews that were not reviews for the business itself, but rather thousands of people expressing outrage about the dentist and his […]
3 Ways of Finding the Right SEO Advice for Your Business
It is wonderful that the Internet makes it so easy to obtain information, tips, recommendations, and other learning opportunities to enhance your digital marketing knowledge and skills, which will help grow your business. Also, there are many free or inexpensive webinars and meet-ups, where you can get the advice from industry professionals. I’m on the […]
Google No Longer Displaying 7-Packs for Local Results in Tablets
Last month, Google was still displaying the old local 7-pack to searchers who were searching from a tablet. But not any longer. Now doing a local search on a tablet device will trigger the same 3-pack that matches what we see in both mobile and desktop results. The 7-packs are no longer being shown at […]
Google Adds New Preview Book Button to Knowledge Panels
Tired of Amazon being the main place you have to go to in order to preview books you are interested in purchasing? Google is getting into the preview book game with a new option they are currently testing that allows searchers to preview a book by clicking on a new box in the knowledge panel. […]
HTTPS Gives Websites an Edge in Competitive Markets
Gary Illyes has said previously that HTTPS acts as a tie breaker in the Google search results. In the hangout this week with Bruce Clay, Illyes says that it acts as a tie breaker, but that it can also give an edge for websites in competitive market areas. If you are in a competitive niche […]
Are you Over-SEOing Your Websites? Some Are, According to Google
We talk periodically about the concept of over-SEOing websites, but for the most part, people don’t really see the downside of it, so long as the over-optimizing doesn’t cross the line into black hat SEO techniques. But in yesterday’s Google hangout with Bruce Clay, Gary Illyes talks about over-SEOing, and specifically the type of over-SEOing […]
Make Diversification a Major Part of All SEO Strategy
It’s shaky to build a site around ranking for keywords. Google has moved on from simply matching keyword strings in a search query to keyword strings on a web page. Search results are based on identifying searcher intent and matching what they’re trying to accomplish to a website that may help them accomplish that. Many […]
Google Panda Future Updates Will Continue to Rollout Very Slowly
One of the big differences with the latest Google Panda refresh was that Google is rolling it out over months, rather than just days or weeks. And its slowness has led to many problems by SEOs to actually determine if it has hit certain sites or not (positive or negative) and it doesn’t show up […]