Google is beta testing a new feature within Google search console that will automatically remove a manual action on the site, once it has detected the hacked content has been removed from the site. In a new blog post today Google has said that in 2015 so far they have noticed a 180% increase in […]
Archives for 2015
Structured Data Markup 101: Understanding the Importance
The issue with website content is that it has to be written with multiple audiences in mind. First off, you have to write for your target market of customers and users. It needs to be written and structured in a way that they can understand and relate to your business. But unfortunately, that’s not your […]
Google Analytics Changes to Hourly Default View for Behavior Data
Google Analytics has made a new default change that details hourly page views when viewing a single day’s Analytics data in the behavior tab. Until now, Google’s default view from the behavior page is the “Day” option, although the option to view hourly has been available. Now, it defaults to the “Hourly” option, but only […]
Google AdWords Advertisers Win Appeal in Class Certification Case
A group of Google AdWords advertisers have won an appeal that would allow them to sue Google as a group. The previous court had denied the group class certification based on their claims. The appeal case is Pulaski & Middleman LLC v. Google Inc. The group argues that between the July 2004 and March 2008 […]
Mobile Content vs Desktop Content: What’s the Diff?
The growing use of mobile devices for searching and researching information has changed not only how web marketers optimize for top search engine rankings, but it also forces us to rethink how to better engage with those mobile users. For years, as desktops dominated how people used the internet, the way content was presented hadn’t […]
The Lessons to Learn From The Game of War Video Advertising Strategy
If you use any sort of game or watch Youtube with any regularity, you will have come across at least one Game of War ad. The one I saw first, on my digital travels (probably on Hulu or something) was the Lord of the Rings-gone-sexy one with that blonde model I forget the name of […]
Google Loses Appeal; Must Remove Right to Be Forgotten Worldwide
Google has lost the appeal in France that requires the search engine to remove “Right to be Forgotten” removed results from all versions of Google – including Google.com – instead of just the Google results in the EU. Earlier this year, the CNIL (Commission Nationale de l’Informatique et des Libertés) ordered Google to start applying […]
What does News Corp’s Acquisition of Unruly Mean for Video Advertisers?
Some of the headlines that announced News Corp’s acquisition of Unruly focused on the large amount of money that changed hands. The Guardian reported, “News Corp acquires ad platform Unruly Media for £58m.” Marketing Land reported, “News Corp To Buy Video Ad Tech Platform Unruly For Reported $90 Million.” The Telegraph reported, “News Corp completes […]
Spammers Hit Chilling Effects with Bogus Google DMCA Requests
TorrentFreak has discovered a huge amount of spam being hosted on Chilling Effects, in the form of bogus DMCA requests the site has published. And these requests all include huge descriptions filled with spam URLs of everything from viagra to designer handbags. Here is a typical example: The description looks like something you’d typically see […]
Google Taking Further Action for Abusing Reconsideration Requests
Google has a new blog post today, announcing that webmasters that repeatedly violate the Google webmaster guidelines could see their sites on the receiving end of “further action” being taken on the site. It isn’t uncommon for many SEOs to see sites pop up and down in the search results, and often the reason is […]