One of the surprising things to come out of Thursday’s Ask the Search Engines session at SMX East was a comment from Gary Illyes regarding authorship… something that many webmasters stopped implementing a year ago after authorship and related photos were dropped from the search results. But looks like you might want to consider adding […]
Archives for 2015
Google Panda 4.2 Still Rolling Out
If you have been wondering whether the “months” that Google planned to roll out the latest Panda 4.2 update is over, it is not. Gary Illyes from Google confirmed at SMX West Thursday that as of Wednesday it is still rolling out, and he expects it to continue rolling out for months. When Panda 4.2 […]
Apply to be a Google Trusted Tester for Search
Google is soliciting applications for their “trusted tester for search” for those who are interested in testing new search tools, documentation and services. They are currently looking for those in these roles: Web-developer App-developer Design / UX SEM SEO Marketing Management Owner Other The survey takes about 5 minutes to fill out and Google will […]
New Google Search Ranking Boost for App Indexing API
Google is introducing a brand new ranking boost for popular app indexed content in the mobile search results, for those apps that use API app indexing. Mariya Moeva, a Webmaster Trends Analyst from Google, made the announcement at SMX East. With the API, Google gets access to data about which pages users visit the most, […]
9 Budget Magic Tricks to Optimize PPC Accounts
On the surface of it, setting and managing PPC budgets is just a question of “how much am I prepared to spend?” but there are many ways that you can work with budgets to make significant differences to account performance. There is a lot to learn but here I want to look at the techniques […]
Ad Block Plus to Set Up Independent Board to Determine Acceptable Ads
Ad Block Plus is making a major change with how it decides what ads get blocked and what ones remain unblocked. Until now, their decision to decide what to unblock had a lot to do with companies that pay them to unblock ads. Eyeo GmbH, the parent company of Ad Block Plus, is setting up […]
Full Addresses & Phone Numbers Back in Local 3-Packs… Again
Google has changed things once again and have returned both phone numbers and addresses back into local 3-pack results. We have seen Google going back and forth over whether full addresses and phone numbers display in 3-packs over the last week. They were removed shortly after Google made the 3-pack change earlier this year, added […]
Twitter Planning to Lift 140 Character Restriction… But How?
Twitter is looking into making changes that make the social media platform unique – a change that would see the limits raised beyond their usual 140 characters in a tweet. Depending on how this is implemented, it could fundamentally change how Twitter works and how users consume tweets. Currently, there are third party services that […]
3 Red Flags to Watch for When Outsourcing SEO
For small businesses and entrepreneurs on a tight budget, outsourcing SEO to a freelancer (or freelance team) may seem like an affordable solution for improving search engine rankings without breaking the bank. But the lure of “affordable” SEO can backfire. How can you be sure that you’re hiring a reputable SEO expert and not a […]
Google Changes Remove URL Tool to Stress It Is Temporary
While many SEOs who are familiar with Google’s Remove URL tool within Google Search Console know that it is only a temporary removal, it is easy to see how more novice webmasters might not realize that using the tool doesn’t remove it permanently from Google’s search index. Google has made a few changes to the […]