SEOs who have spent time carefully crafting the perfect page title get understandably upset when Google decides to rewrite the titles they display for those pages in the search results. And there doesn’t seem to be much rhyme or reason to when or why they will replace the titles. But thanks to an English/Hindi webmaster […]
Archives for 2015
5 Practical Examples of Structured Data for Rich Snippets in Search Results
Once you familiarize yourself with what structured data markup is and why it’s important for SEO success, your brain should quickly shift into action-mode. How can you leverage structured data markup to in order to help the search engines help you? Well, the key is to avoid getting overwhelmed. When viewed as one massive entity, […]
Sign Up For Google Android Search App Beta
Interested in another Google beta test? Google is accepting people into the Android search app beta. The test is for a version of the search app that appears to be a cross between the regular Google search app and Google Now. You will get access to new features Google is testing prior to them being […]
Amazon Suing Fiverr Users Selling Fake Amazon Reviews
Amazon is hoping to make fake reviews on Amazon a bit harder by suing over 1000 people who were selling fake Amazon reviews via Fiverr. In April this year, Amazon sued multiple website owners who sold reviews via “buy Amazon reviews” type websites, successfully shutting most of them down. Now it is targeting sellers who […]
Optimizing Bing Shopping Campaigns – Part 2
Welcome to Part 2 of optimizing shopping campaigns! Today’s article wraps up by delving into the product feed and dimensions reporting to help provide optimization tips and tricks. (You can find part 1 here) Feed Health With regard to the product feed, one important factor to consider is your product feed health, most of which […]
YouTube to Offer Premium Paid Subscription Videos
We have been getting new details about YouTube’s plans for an ad-free subscription service… but now we know of another new feature that goes along with that subscription – premium content. It is unclear if YouTube video creators can take advantage of this. But if they could, I could easily see YouTube becoming the “go […]
Bing Testing Thumbnails in Related Searches
Bing is testing an additional visual element to their “related searches” box, where Bing suggests additional searches if a searcher scrolls near the end of the search results page. Now there is a thumbnail next to each suggested search, along with the notation it is from bing.com Here is what it looks like: And here […]
Google Adds Song Covers to Music Related Searches
Google has added a new feature to music related search results. Now when you search for a song, in addition to the “main” or best known version of a song, Google is now also listing other cover versions of the song. Here is an example for the song “Sweet Caroline” with the best known version […]
Google Link Value Loss When Switching to HTTPS from HTTP
Someone raised an interesting question in today’s Google Webmaster Office Hours today. The question was about how links lose a bit of their value when they go through a redirect. When switching a site from HTTP to HTTPS, it means an entire site will have to go through a redirect, so will the link loss […]
How Many 301 Redirect Hops Will Googlebot Follow?
John Mueller had a bit of an update on how Googlebot handles 301 redirects when they are in a redirect chain – where you might get redirected multiple times through 301s until you land on the end destination page. In today’s Google Webmaster Office Hours, he said that the maximum number of hops Googlebot will […]