Yesterday we spotted a Google AdWords test running in Google India where they were placing four AdWords ads at the top of the search results. We have also confirmed that this is also being tested on a limited basis in both the US and Germany too. For those who haven’t seen it in action, here […]
Archives for December 4, 2015
Yahoo Testing Full Screen Video Ads on Search Results Page
If you thought Yahoo pushed their advertising a bit too far with at least four ads at the top of their search results, then they have just taken ad obnoxiousness in the search results to a whole new level. Yahoo is testing a full-screen size image ad in their search results, which transitions to a […]
PPC: When To Automate And When Not To Automate
There are countless ways, either on PPC bid management platforms or AdWords itself, that you can choose to hand over ever-increasing amounts of control to an automated tool. The question is, when should you succumb to this bejeweled siren of temptation and when should you hold out and do it manually? Overview Google, it has […]
Real Time Penguin Changes & The Role of Links in the Algo
In part of today’s Google Webmaster Hangout, an interesting question came up about why Google decided to go to a real-time Penguin, if it was to appease webmasters who were penalized with the recovery time, or if it was simply the way Penguin evolved with the ability to analyze links on the fly, which then […]
Why Google Decided to Delay Penguin Until the New Year
We learned yesterday that Google would be delaying the upcoming real time Penguin update until the new year. In today’s Google Webmaster Hangout, John Mueller had a few more details behind Google’s decision to delay the long-awaited Penguin update until the new year, and it came down to technical reasons and the holidays. We just […]